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Keynote Jean-Marc Noël
How Trust Wins Customers in the Era of Fakes
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Jean-Marc Noël reveals how:
- #trstd login gives every consumer a simple, human way to know a site is real.
- Businesses gain verified data to protect their brand and grow with confidence.
- AI agents will soon use the #trstd protocol to verify what’s real — in milliseconds.
“#trstd login isn’t just a button — it’s a data engine for growth.”
Panel Discussion:
E-Commerce in Transition – Trust as a Key Success Factor
In the panel discussion that followed, four shop representatives shared their perspectives on trust, AI, and customer relationships – directly from their own day-to-day experiences.
- Beate Rank (Fred & Felia)
- Anna Korte (Yves Rocher)
- Sebastian Behrmann (Acer)
- Martine Siebelink (ZusenZomer)
Together, they explored how digital fakes, AI technologies, and new verification methods are already shaping everyday life in e-commerce – and what that means for the future.
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