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The Digital Trust Report 2024

How much do European consumers trust online shops? What do they look for before making a purchase decision? How many of them read shop reviews? What might prompt them to leave a review after making a purchase?

By asking over 750 European online shoppers these questions and more, we have gained many insights. This has now enabled us to proudly present the Digital Trust Report to you. In this unique report, we show the importance of trust when shopping online.

Download the 2024 edition to access the insights on how to attract customers to your business and increase their loyalty.

Fill in the form to download the Digital Trust Report 2024.

Trusted Shops Digital Trust Report

Download the Digital Trust Report

What you will find in
the Digital Trust Report 2024

The latest data on the shopping habits of online shoppers in Europe.

Statistics on how important reviews and other elements of trust are when deciding to make a purchase in an online shop.

Statements from online shops about the challenges they face and how important customer trust is operating their business.

"Collecting reviews has a significantly positive impact on our online store, as it provides potential customers with a reliable basis for their purchasing decisions. Positive reviews strengthen trust in our brand, while constructive feedback helps us to continuously improve our products and services."

 

- Niklas Süphke, Managing Director at Rum & Co GmbH

Managing Director, Rum & Co Managing Director, Rum & Co Managing Director, Rum & Co Managing Director, Rum & Co Managing Director, Rum & Co Managing Director, Rum & Co

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