What you will find in
the Digital Trust Report 2024
The latest data on the shopping habits of online shoppers in Europe.
Statistics on how important reviews and other elements of trust are when deciding to make a purchase in an online shop.
Statements from online shops about the challenges they face and how important customer trust is operating their business.
"Collecting reviews has a significantly positive impact on our online store, as it provides potential customers with a reliable basis for their purchasing decisions. Positive reviews strengthen trust in our brand, while constructive feedback helps us to continuously improve our products and services."
- Niklas Süphke, Managing Director at Rum & Co GmbH