Whitepaper
How to deal with ROPO?
Research Offline, Purchase Online (ROPO)
There is a widespread trend with consumers where they research offline and purchase online. The reverse is also true, where the users research online and purchase offline.
These actions are called ROPO and showrooming.
Our guest author, René Bernard, a freelance specialist editor for IT topics, gives you tips on how to optimise your checkout effectively.
