Build trust
The Trusted Shops Trustmark is the most recognized of its kind – awarded to about 30,000 online shops.
Increase your turnover
Greater trust in your offerings leads to fewer abandoned purchases and substantially increases your conversion rate.
Happy customers
Over 35 million consumers protect their purchases with Buyer Protection – and feel a step more secure.
Your advantages with the Trustmark
The Trusted Shops Trustmark awards trustworthy online shops
Use the Trusted Shops Trustmark to show that you meet extensive quality criteria and handle your customers’ data responsibly. Offer more security! Any shop with the Trusted Shops Trustmark also offers Trusted Shops Buyer Protection. It enables your customers to protect themselves against any financial risks.
Boost sales
Achieve higher conversion rates by demonstrating your trustworthiness and eliminating financial risks for your customers. Greater trust also means that your customers will stay in your shop for longer. A positive shopping experience leads to higher valued shopping carts and a decrease in shopping cart abandonment rates.
"Simply shop securely."
We make this promise to all consumers shopping in online shops with the Trusted Shops Trustmark. The online shops we certify keep this promise by fulfilling our quality criteria. 35,000,000 online shoppers have chosen to get their shopping carts - in certified shops - automatically protected with Trusted Shops Buyer Protection.
Keep trust in sight
Integrate the Trustbadge into your shop to display the Trustmark to consumers throughout their entire customer journey. The Trustbadge cannot be smoothly integrated? No problem. You can position the Trustmark flexibly and to your liking in your shop to get the most out of this conversion-driver.
Our quality criteria
Would you like to be awarded with our Trustmark? No problem! The certification process is quick and highly efficient. Our audit protocol does not only document errors, but also guides you towards achieving your goal with specific recommendations for action. Your shop will be checked with the following categories taken into account.
Identity & accessibility
Can customers contact you quickly and easily? Is all information about your company easy to find and presented transparently?
Data protection & security
How do you handle sensitive customer data? Do you use your customers’ e-mail addresses for advertising? Do you provide proper information about data usage?
Products &
costs
Are your products described clearly and understandably? Are prices and additional costs stated transparently? Do you use appropriate age control mechanisms, if applicable?
Delivery &
payment
Which payment methods do you offer and when do you provide information about the options? How is the expected delivery time specified? What do you do in case of a delay?
Ordering process
Is the checkout clear and understandable? For example, is it clear when the order is subject to a charge? Is the confirmation e-mail sent immediately?
Cancellation
Do you inform your customers correctly and transparently about their right to cancel? Or do you unintentionally or improperly restrict the right to cancel?
Buyer Protection
Enable registration for Trusted Shops Buyer Protection! It allows your customers to effectively protect themselves against financial risks.
Quality indicators
The indicators "review, reimbursement and feedback behaviour" are continuously monitored and must meet the appropriate baseline.
Are you interested in our Trustmark or would you like to receive a consulation?
Then simply fill out the contact form below. We will get back to you as soon as possible.
Do you have any questions?
Have a look at our Help Centre.
