"Trust at first sight" with customer reviews and the Trustmark
It has become increasingly important for shops who offer excellent services and products, like Care of Carl, to prove it to consumers. The Trusted Shops Trustmark is a familiar symbol in the German market, which is why it proved worthwhile to Care of Carl's entry into the market. It is a small detail on a shop's website that increases customer trust instantaneously.
Displaying authentic customer feedback is another sure way of gaining shopper trust. Customer reviews can also be used as a helpful tool to measure and improve upon a shop's offers and services.