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Webinar recording:

Will AI Choose Your Brand?

The New Rules of Visibility, Trust & Commerce in an AI-Driven World
AI is rapidly transforming how consumers discover, compare, and purchase products online.

As AI assistants and autonomous agents increasingly make decisions on behalf of shoppers, brands face a new challenge: ensuring they remain visible, trusted, and recommended in AI-powered experiences.

In this webinar, we'll explore how the rise of agentic commerce is reshaping eCommerce and what businesses can do today to stay ahead.


What You'll Learn


icon-arrow-source Why trust is becoming the new currency of visibility in AI-driven commerce

icon-arrow-source How AI agents evaluate brands and make recommendations

icon-arrow-source Why simply blocking bots may limit future revenue opportunities

icon-arrow-source The role of verifiable trust signals in AI-powered decision-making

icon-arrow-source How to balance security, visibility, and customer acquisition

icon-arrow-source Practical steps to prepare your brand for the future of AI commerce



Webinar Team

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Sabrina Engling
AI Lead
Trusted Shops


As an AI enthusiast and digital shaper, Sabrina thrives on using technology (especially AI) to drive meaningful impact – both professionally and through volunteer work.

As Chairwoman of TechLabs e.V., she helps grow a non-profit with over 300 volunteers across 13 locations (onsite & globally remote). They have already trained 5,000+ learners in Web Development, Data Science, and AI/Deep Learning – empowering them to become digital shapers who use technology to tackle the challenges of tomorrow. At Trusted Shops, Sabrina leads AI initiatives and act as the main point of contact for all AI-related topics. Her focus lies on AI Solution Development, AI Enablement and AI Operations – driving AI adoption and unlocking innovation.

She is certified AI Manager, AI Hackathon Winner (2025) and active participant in programs like TUM’s AI Pioneers, AWS SheBuilds Mentorship, Microsoft’s SkillHer in AI and other AI initiatives.

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Alexander Günsche
Senior Solution Architect
Amazon Web Services


Alexander Günsche is a Solutions Architect and Transformation Strategist with over 20 years of experience in digital transformation, enterprise architecture, cloud technologies, and data-driven innovation.

He has led large-scale transformation initiatives across industries, helping organizations navigate complex technological change and unlock new business opportunities.

As a recognized industry speaker, Alexander regularly shares insights on emerging technologies, AI, and the future of digital commerce at international conferences and events.

Webinars with Trusted Shops

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Benefit from 1 hour of focused e-commerce and online marketing knowledge

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Ask our experts your questions
after the webinar

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Afterwards, you will receive a recording of the webinar free of charge

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