We'll provide you with bi‑weekly tips, tricks and news in the world of e‑commerce and online marketing as well as expert knowledge for legal issues.
Changing the domain of your website can have an impact on your SEO. That can be a scary thing, especially if your website already ranks on Google pretty well for your important keywords. You don't want to lose your "Google value", so what can you do to minimise the "damage" of moving your website? Read more »
Businesses need to do whatever it takes to stand out from the competition to win more customers. And having a USP is one of the best ways to showcase what it is that you do for your audience — and especially what it is that you do differently. In this article, we’ll be defining exactly what a USP is and how it will benefit your company. Read more »
Instagram is a great way to engage with your audience and really make your brand voice stand out. With our new checklist, you can learn everything you need to know when it comes to your business on this relevant platform. For example, learn how to find the balance between fun and informative posts or how you can use storytelling as a way to engage new customers. Download here »
Assessing a shop’s trustworthiness can be a difficult task. We’ve all been there: visiting an online shop we’ve never heard of before and trying to figure out if the shop is trustworthy or not. Online shoppers in such a position are more likely to start with a cynical perspective because of either first- or second-hand experience. Read more »
Rich snippets can be a great way to help you climb Google search rankings. Being found in the search engine results pages (SERPs) is one thing. Whether these users choose your website or not is another thing, and that depends on many factors. Of course, a page’s position within the SERPs is important, but it is also important to stand out from other results. This can be done with rich snippets. Read more »
SEO Checklist, Analytics terms, Google Shopping, conversion optimisation, legal tips and much more. Use our free whitepapers for your success in e‑commerce. Check it out »
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