We'll provide you with bi‑weekly tips, tricks and news in the world of e‑commerce and online marketing as well as expert knowledge for legal issues.
If your company uses content marketing to drive traffic to your website (and you should be!), creating a buyer persona (aka marketing persona, customer avatar) can be incredibly useful. Your sales team and customer success department can get a lot of use from having these descriptions at their disposal. In today’s blog, we’ll be looking at what a buyer persona is, why it’s important, and how to create one. Read more »
As a business owner, knowing the difference between a closed reviews system and open reviews system means knowing whether or not you are collecting (and displaying) authentic reviews. Do you want to build your online reputation in an authentic way or are you willing to collect fake reviews (solicited or unsolicited!) and risk putting your business's reputation on the line? Read more »
Affiliate marketing is a concept that is sometimes a little vague and causes some confusion. However, if you are looking to acquire new customers, gain more traffic, develop your sales or generate leads, it is definitely worth taking a closer look. How does affiliate marketing work? How do you get started? And what are the best methods to use? Keep reading to find out! Read more »
In the last couple of years, mobile apps have significantly grown in popularity. Along with it, the e-commerce industry has grown immensely as well. Is there a way to profit from both of these developments? In this article, we’ll take a look at what shop owners like you should know about in-app purchases. Read more »
SEO Checklist, Analytics terms, Google Shopping, conversion optimisation, legal tips and much more. Use our free whitepapers for your success in e‑commerce. Check it out »
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