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We'll provide you with bi‑weekly tips, tricks and news in the world of e‑commerce and online marketing as well as expert knowledge for legal issues.

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Marketing Concepts
How to Market to Your Customers Better by Creating a Buyer Persona

Buyer Personas to better understand your customersIf your company uses content marketing to drive traffic to your website (and you should be!), creating a buyer persona (aka marketing persona, customer avatar) can be incredibly useful. Your sales team and customer success department can get a lot of use from having these descriptions at their disposal. In today’s blog, we’ll be looking at what a buyer persona is, why it’s important, and how to create one.
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Reviews and Trust
Why Is a 'Closed Review System' Better Than an 'Open Review System'?

Closed Review System betterAs a business owner, knowing the difference between a closed reviews system and open reviews system means knowing whether or not you are collecting (and displaying) authentic reviews. Do you want to build your online reputation in an authentic way or are you willing to collect fake reviews (solicited or unsolicited!) and risk putting your business's reputation on the line?
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Social Media Marketing
How to Get Started with Affiliate Marketing

Affiliate MarkingAffiliate marketing is a concept that is sometimes a little vague and causes some confusion. However, if you are looking to acquire new customers, gain more traffic, develop your sales or generate leads, it is definitely worth taking a closer look. How does affiliate marketing work? How do you get started? And what are the best methods to use? Keep reading to find out!
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Mobile Marketing
How You Can Profit from In-app Purchases

Why Your Shop Needs ReviewsIn the last couple of years, mobile apps have significantly grown in popularity. Along with it, the e-commerce industry has grown immensely as well. Is there a way to profit from both of these developments? In this article, we’ll take a look at what shop owners like you should know about in-app purchases.
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