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Trusted Shops
We'll provide you with bi‑weekly tips, tricks and news in the world of e‑commerce and online marketing as well as expert knowledge for legal issues.

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SEO
How to Change Domains without Losing Your SEO Strength

How to Change Domains without Losing Your SEO Strength Changing the domain of your website can have an impact on your SEO. That can be a scary thing, especially if your website already ranks on Google pretty well for your important keywords. You don't want to lose your "Google value", so what can you do to minimise the "damage" of moving your website? 
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E-commerce
What Is a USP And Why Do You Need One?

USP and Why Do You Need One Businesses need to do whatever it takes to stand out from the competition to win more customers. And having a USP is one of the best ways to showcase what it is that you do for your audience — and especially what it is that you do differently. In this article, we’ll be defining exactly what a USP is and how it will benefit your company.
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New checklist
21 Tips for Selling on Instagram

21 Tips for Selling on Instagram Instagram is a great way to engage with your audience and really make your brand voice stand out. With our new checklist, you can learn everything you need to know when it comes to your business on this relevant platform. For example, learn how to find the balance between fun and informative posts or how you can use storytelling as a way to engage new customers.
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Trust
3 Questions Shoppers Ask When Assessing a Shop’s Trustworthiness

3 Questions Shoppers Ask When Assessing a Shop’s Trustworthiness Assessing a shop’s trustworthiness can be a difficult task. We’ve all been there: visiting an online shop we’ve never heard of before and trying to figure out if the shop is trustworthy or not. Online shoppers in such a position are more likely to start with a cynical perspective because of either first- or second-hand experience.
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Tools&Tips
Using Rich Snippets to Stand Out in Google Search Results

Using Rich Snippets to Stand Out in Google Search Results Rich snippets can be a great way to help you climb Google search rankings. Being found in the search engine results pages (SERPs) is one thing. Whether these users choose your website or not is another thing, and that depends on many factors. Of course, a page’s position within the SERPs is important, but it is also important to stand out from other results. This can be done with rich snippets.
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