Bloom & Wild:
Blossoming in the German market
We interviewed the popular UK-based letterbox flower delivery service. Watch the full interview here or scroll below for shorter clips.
URL: Bloomandwild.de
Market: B2C
Founded: 2013
Trusted Shops membership: 2017
★5,000 reviews
in 12 months
17,000+ Buyer Protections in 12 months
€500,000+ worth of Buyer Protections in 12 months
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We hosted an interview Pascal Ebadian, General Manager Germany at Bloom & Wild, a UK company that specialises in letterbox flower delivery.
Pascal discusses the challenges of entering the German market and why Bloom & Wild decided to implement the Trusted Shops Trustmark, Buyer Protection, and reviews platform.
Scroll below for snippets of the interview focused on the following topics:
1. Entering the German market
In this clip, Pascal talks about some of the intricacies of entering the German market, including payment options.
2. Building trust in Germany
No matter which market you decide to enter, building trust is always important. In this clip, Pascal discusses how trust was built once Bloom & Wild entered the German market.
3. Trust statistics
"84% of consumers trust online reviews as much as recommendations from family and friends." Veronika shares some interesting statistics regarding trust in online shopping.
4. Audit & integration
"When you enter a new market, you have different kinds of regulations and Germany is especially tricky." Pascal discusses how the Trusted Shops audit helped Bloom & Wild become compliant in Germany.
5. Collecting reviews
In this clip, we see how customised review collection can have a personal touch. A highly visible customer rating can help build trust in a new market.
6. The Trusted Shops Buyer Protection
"One of the special things that Trusted Shops has..." Pascal describes how customers can opt into a 30-day Buyer Protection towards the end of the purchase process.