Results achieved with the Reputation Manager, a customer’s rating increased from 1.4 to 3.5 in six months and then 4+ in following months.  Results achieved with the Reputation Manager, a customer’s rating increased from 1.4 to 3.5 in six months and then 4+ in following months.  Results achieved with the Reputation Manager, a customer’s rating increased from 1.4 to 3.5 in six months and then 4+ in following months.  Results achieved with the Reputation Manager, a customer’s rating increased from 1.4 to 3.5 in six months and then 4+ in following months.  Results achieved with the Reputation Manager, a customer’s rating increased from 1.4 to 3.5 in six months and then 4+ in following months.  Results achieved with the Reputation Manager, a customer’s rating increased from 1.4 to 3.5 in six months and then 4+ in following months.
Thomas Matena, Marketing Manager at Buhl

"The Reputation Manager is designed clearly and is very easy to use. Perfect for quickly keeping an eye on the ratings of the different platforms and making adjustments on the fly."

Thomas Matena, Marketing Manager at Buhl

List of recent five-star reviews arriving week after week List of recent five-star reviews arriving week after week List of recent five-star reviews arriving week after week List of recent five-star reviews arriving week after week List of recent five-star reviews arriving week after week List of recent five-star reviews arriving week after week
Protect your rating

Let your real customers shape your reviews

Google and Trustpilot are open platforms. Anyone can review a shop there without ever having bought from it. A steady flow of reviews from your verified buyers balances out negative reviews and gives shoppers a true picture of your shop.

visibility

Visibility & sales growth

Your shop is more visible thanks to higher ratings on Google and Trustpilot, which drives more traffic to your shop and increases your conversion rate.

star

Consistent brand reputation

Your ratings tell the same positive story across Trusted Shops, Trustpilot, and Google, so you build broad buyer confidence on every channel.

verified_user

Proven authenticity

You automatically collect reviews from genuine, verified buyers on public platforms, allowing you to easily counteract unverified negative feedback and protect your online reputation.

Make your ratings tell the same story everywhere

Book a demo and see how Reputation Manager can help you improve your reputation across the web.

Book a demo

Reputation management made easy

Link your review platforms and make your review invites do more

  1. Connect your platforms: Direct verified customer feedback to Google and Trustpilot through a single integration.
  2. Control the flow: Automatically send a customised percentage of your review invites to external sites.
  3. Optimise your ratings: Fix low scores, boost local SEO, and secure a consistent, high star rating across the web.
Reputation management settings in the Reputation Manager: a bar showing 65% Trusted Shops, 25% Google and 10% Trustpilot, with a selector for the share of review invites each platform receives Reputation management settings in the Reputation Manager: a bar showing 65% Trusted Shops, 25% Google and 10% Trustpilot, with a selector for the share of review invites each platform receives Reputation management settings in the Reputation Manager: a bar showing 65% Trusted Shops, 25% Google and 10% Trustpilot, with a selector for the share of review invites each platform receives Reputation management settings in the Reputation Manager: a bar showing 65% Trusted Shops, 25% Google and 10% Trustpilot, with a selector for the share of review invites each platform receives Reputation management settings in the Reputation Manager: a bar showing 65% Trusted Shops, 25% Google and 10% Trustpilot, with a selector for the share of review invites each platform receives Reputation management settings in the Reputation Manager: a bar showing 65% Trusted Shops, 25% Google and 10% Trustpilot, with a selector for the share of review invites each platform receives

Businesses like yours are already seeing the difference
with Trusted Shops solutions

Frequently asked questions

Want to know more about the Trusted Shops Reputation Manager?

What is the Trusted Shops Reputation Manager and how does it work?
The Reputation Manager is a Trusted Shops feature that forwards a share of your review invites to other platforms. You add your Trustpilot profile and Google Business Profile in the Control Centre and choose how many invites each platform gets. Trusted Shops then handles the distribution automatically.

Which platforms does the Reputation Manager support?
The Reputation Manager supports Trusted Shops, Trustpilot and Google Business Profile. You connect your Trustpilot profile and Google Business Profile in the Control Centre and decide how many of your review invites each one receives alongside your Trusted Shops review profile. Each channel, for example a domain, can only have one Reputation Manager setup and one Google Business Profile.

How many of my invites can go to other platforms?
You can send up to 50% of your review invites to other platforms. This limit makes sure that most reviews are still collected for your Trusted Shops review profile. The split is based on probability. With a 50% setting, each invite has a 50/50 chance of going to another platform, so your results follow the split over time instead of matching it exactly.

Will I lose Trusted Shops reviews?
Reviews that customers post on Google or Trustpilot appear on those platforms and not on your Trusted Shops review profile. Because at most 50% of invites can be redirected, most reviews are still collected for your Trusted Shops review profile. Product reviews are not affected, as they are collected separately and displayed on Trusted Shops and Google (with the right integration).

What do I need to get started?
You need a Trusted Shops account with active review invites and a Trustpilot or Google Business Profile for your shop. The Reputation Manager only splits new review invites after you set it up, so reviews you have already collected stay where they are. It works best for shops with enough orders to share review invites between platforms.

Who can use the Reputation Manager?
The Reputation Manager is available to Trusted Shops customers who collect reviews regularly. It works best if you receive more than 200 Trusted Shops reviews a year, have enough traffic on your website, and your ratings on Trustpilot or Google are lower than your Trusted Shops rating.

How long does it take to set up the Reputation Manager?
The Reputation Manager is activated automatically within a few minutes after you book it. Setup itself takes two steps in the Control Centre: you add your Trustpilot profile and Google Business Profile, then you choose how many invites each platform gets.

Does the Reputation Manager work with manual review collection?
Yes. Your Reputation Manager settings apply to review invites sent through the Trustbadge and to invites sent with the Review Collector. You get the same split whichever way you collect reviews.

How soon will I see a difference in my ratings?
The Reputation Manager starts working with your next review invites. Each new order triggers an invite that is assigned to a platform based on your split, and reviews appear as customers respond to them. Your rating on Trustpilot or Google then changes gradually as these new reviews add up. How quickly this happens depends on your split and how many invites you send in total.

Build a consistent brand image on every platform

Book a demo and see how the Reputation Manager can help you maintain positive ratings across the web.

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