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      Recognising & Resolving Negative Online Shopping Experiences

      Negative online shopping experiences are bound to happen. Whether it’s a one-time issue or a pattern, online shops need to recognise and remedy them.

      3min. read  |  16/10/24

      Trust Marketing: Building Confidence With Your Target Audience

      Trust marketing can be used together with your other marketing strategies. What elements can you adapt in order to better communicate your trustworthiness.

      5min. read  |  25/09/24

      Buying Positive Online Reviews - A Good Idea?

      It can be tempting for businesses to pay for positive customer reviews because collecting authentic ones can be difficult, but is it a good idea?

      4min. read  |  18/09/24

      Inbound Marketing: How to Turn Your Site’s Visitors into Customers

      What is inbound marketing? Can you apply it to your online business? How do you implement it effectively? To find out, keep on reading!

      4min. read  |  11/09/24

      6 years of the General Data Protection Regulation (GDPR): A Review

      Since May 25, 2018, the General Data Protection Regulation (GDPR) has been in force within the European Union. 6 years on, it´s time to evaluate the...

      3min. read  |  28/08/24
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