The Most Important Marketing Goals of Successful Online Shops
Making plans and setting marketing goals for your business is the best way to make sure that both your customer base and your sales grow.
Online shops face many challenges. Not only is there a lot of competition, but customer expectations have evolved as well. What separates successful online stores from the rest isn’t just great products or sleek design—it’s a clear set of strategic marketing goals that drive consistent growth.
Whether you're trying to scale up or solidify your current success, here are seven of the most important marketing goals that thriving e-commerce brands prioritise and how you can apply them to your business.
Selling products is important, but in the long term, you’ll want to make your brand recognisable to your target audience.
When potential customers recognise your brand, they’re more likely to trust your shop and eventually buy from you.
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It’s not just about getting people to your store—it’s about getting the right people. Quality traffic means visitors who are more likely to convert.
Random traffic and window shoppers don’t pay the bills. Intent-driven visitors do.
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You’ve done the hard work to get traffic. Now it’s time to convert these visitors into customers. Improving your conversion rate can often deliver bigger gains than increasing traffic alone.
Higher conversion = more revenue without more ad spend.
Repeat customers spend more, buy more often, and refer others. Retention is one of the most cost-effective ways to grow.
You may have heard it a million times (and there’s a reason why), but it’s cheaper to retain an existing customer than to acquire a new one.
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Your email list is one of your most valuable marketing assets. It’s a direct line to customers and doesn’t rely on third-party platforms.
Unlike social platforms or ad networks, you own your email list. And statistics show that email marketing still has one of the best return-on-investment rates in the marketing industry.
Shutterstock/Onchira Wongsiri
We touched on customer lifetime value in tip #4, but let’s dive a bit deeper. CLV is a key metric for long-term profitability. The more that a customer spends over time, the more you can invest in acquiring them upfront.
Focusing on high-CLV customers helps you build a sustainable, scalable business.
People buy from brands they trust. Establishing yourself as trustworthy within your niche improves conversions, but it also builds long-term credibility and customer loyalty.
Trust reduces friction in the buying process and leads to higher retention.
Trusted Shops has been offering trust solutions for online shops and online shoppers alike since 1999. Learn about the Trusted Shops Trustmark, the Buyer Protection, Customer Reviews, and much more. Contact us now.
The relationship between online shops and customers runs deep. From driving new users to your site to loyal customers returning again and again, you can always use marketing to improve that relationship. It’s important to choose realistic and measurable goals in order to track your success.
09/07/25Making plans and setting marketing goals for your business is the best way to make sure that both your customer base and your sales grow.
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