Alon Eisenberg

Generation Z (Gen Z) is no longer the future, it is the present. Let's learn about their shopping habits, what makes them unique, and how to sell to them.

Negative online shopping experiences are bound to happen. Whether it’s a one-time issue or a pattern, online shops need to recognise and remedy them.

Trust marketing can be used together with your other marketing strategies. What elements can you adapt in order to better communicate your trustworthiness.

It can be tempting for businesses to pay for positive customer reviews because collecting authentic ones can be difficult, but is it a good idea?

A brand is only as good as its online reputation. Learn what you can do to improve the reputation of your online shop to build more trust with consumers.

Even the most honest online shops might be missing some important trust-building elements. Make sure your online shop doesn't look like a fake shop!

Have you ever wondered what differentiates Trusted Shops from other 'trust solutions' providers? Trusted Shops is more than just a reviews platform.

Learn about the different kinds of customer reviews, the best ways to collect and display them, and the features to look for in a reviews provider.

Localising an online shop for a new international market can be more challenging than you think. Here are a few things to consider.

Google OneBox is an important tool that local businesses can use in conjunction with reviews to get more visibility in Google Search.

Turning website visitors into customers can be challenging for any online business. How can you get those undecided shoppers through to the checkout?

Star ratings throughout Google's search results help build trust between shoppers and online shops. Learn how to get them to appear for your business.

With Father’s Day approaching, it’s time to think about promotions and sales. What can small businesses do to boost their sales for the upcoming holiday?

Conversion rate optimisation is a central topic for shop owners and e-commerce businesses. Learn how to calculate and boost those conversion rates!

As of 6 May 2024, the Product Reviews app will be removed from Shopify. Shop owners will need to migrate to a new reviews provider before the deadline.

Having good product descriptions on your product pages can bring many benefits to your online shop. Learn more about it in our article!

Unboxing experiences can boost customer retention while also improving your marketing efforts. Learn more about optimising the unboxing experience.

Easter can be a great way to get shoppers in your store. We've gathered some statistics and some Easter marketing tips to boost sales for your online shop.

Having a perfect product page can bring benefits your online shop's conversion rates, SEO, user experience (UX), and brand image.

Customer Acquisition Cost (CAC) is a key metric for online shops. By decreasing them, you'll make more from your sales and marketing investments.

Google Ads assets can be really beneficial to your advertising campaigns. Many shops don't take advantage of these performance boosters.

Christmas time is here! Although the Christmas seasons tends to sneak up on us, its important for shop owners to be prepared before basically anyone else.

Negative customer reviews are ideally avoided, but also inevitable. How you deal with these bad reviews will have an impact on your reputation and sales.

Singles' Day has become the biggest shopping day of the year, even outperforming Black Friday and Cyber Monday combined! Should your business take part?

No industry deals with returns as much as the fashion industry. Let's have a look at some ways that fashion and clothing retailers can reduce returns.

Getting repeat customers back into your online business is an important element of your e-commerce success. How can you boost repeat business?

Whether you’re new to retargeting ads or not, we’ll share our best tips for making the most out of your campaigns.

When it comes to optimising your website, making the right decision isn't always easy. That’s where A/B testing can really help you make the right call.

If you identify a niche market and find products that appeal to this audience, you may have hit the e-commerce jackpot! If you haven't, keep reading...

In order for your online shop to have a good start in Germany, you've got to learn some facts about the German e-commerce market!

An online shop is where you go to buy things. A brand, however, gives a voice to your business and helps you build connections with your audience.

Selling your products in marketplaces like Amazon and eBay has its advantages and disadvantages. Should you refocus your efforts to your own website?

Google has developed a new tool to identify shopper searches in online retail. With this tool, you can stay up to date with the needs of your customers.

The ROPO Effect is something many online shops have to deal with. There are some strategies to ‘combat’ ROPO or at least have it work in your favour.

There are more reasons than ever to add a chatbot to your online shop. Let’s have a look at some of the latest stats concerning chatbots.

Focus groups can be a great way for businesses to get consumer perspectives on many things. What should you consider before taking on this project?

Let's look at some of the most important KPIs in e-commerce, see what stories they tell and learn how to use this information to optimise your online shop.

Email marketing can sometimes be seen as an old-fashioned, but it is still a very profitable marketing tactic with big returns on investment if done right!

Changing the domain of your website can be scary from an SEO perspective. We'll help you through it to make the move as pain-free as possible.

Serial returners can cost your company thousands every year. How can you 'combat' serial returners and minimise product returns in general?

Advertising on Reddit can be a challenge, but the self-proclaimed 'front page of the internet' should have plenty of opportunities for marketers.

There's a good chance that you have some competition selling the same products as you do. What are some ways you can make your online shop stand out?

Assessing a shop’s trustworthiness can be a difficult task for any shopper. Here are three questions shoppers ask themselves when visiting an unknown...

Social media marketing can be a great tool for you to build relationships with your target audience, whether past customers or potential ones.

If you want to be successful in the long-term, acquiring new customers is one thing, but you’ll have to master the art of customer loyalty as well!

Although flashy colours are still essential to modern day advertising, Google Ads has done so much with so little. How do you make the perfect Google ad?

Avoid these common mistakes in your mobile online shop so that the customer experience on your website is optimal.

SEO is an important discipline in online marketing. Here are 5 valuables tips to avoid the most commons SEO mistakes for creating an optimised website.

Creating a perfect landing page is not easy, but an effective one can boost marketing conversion rates while also helping to keep costs down.  

Are you thinking about buying an existing social media account for your online shop? Keep reading to find out what you should consider before doing it.

Don't lose potential customers because your website's structure is confusing. Learn some common good practices for making your website easy to navigate.

If you run an online shop, you know how important keywords are for getting traffic to your website. But do you know about long tail keywords?

Local shops can definitely benefit from today's online tools. Let's have a look at some digital strategies to increase foot traffic for local businesses.

Google says that ads with star ratings get 17% higher click-through rates than ads without them. How you can start showing your star ratings for your ads?

Direct-to-Consumer (D2C) brands have become very popular in recent years. What have the trailblazing D2C brands done to disrupt their industries?

Waze, the navigation app, can help users 'outsmart traffic together'. However, it's a great tool for increasing foot traffic to your local shop. Read more!

On the fence about implementing product reviews in your shop? Learn why they are vital to your website (hint: it's about more than just building trust)!

Influencer marketing campaigns are a great way to raise brand awareness and boost sales for your online shop, especially in a world flooded with ads.

You may have heard of the expression “micro-targeting” lately. In online marketing, it can be quite useful for reaching different target audiences.

Getting your most loyal customers to advocate for your brand directly can really help build trust with new customers! Continue reading for some tips!

You’re probably well aware of the shift to video. If you run an online shop, you should be using YouTube to your advantage.

Creating a buyer persona (aka customer persona, marketing persona, customer avatar) is useful for more than just your marketing department. 

Choosing your shop’s website domain is very important! With that in mind, let’s have a look at some things to consider before you buy and register yours.

So, you’ve got a single product that you think can sell. But now you're asking yourself if it's worth starting your own online shop just yet. Yes, it is!

Agile methodology is a project management style that has become very popular. Let’s look at how and why Agile might be a good fit for your online shop.

Starting an online shop can be very rewarding, but getting started is one of the toughest things about it. Here's your step-by-step guide.

Although the French market should never be ignored, somehow it often gets lost when talking about the biggest e-commerce markets in Europe...

Want to learn about how Dutch online shoppers behave? Check out our free market analysis of the Netherlands!

Are you thinking about expanding your knowledge so you can optimise your online shop and sell more? Check out our tips for taking online courses!

E-commerce has been slow to grow in Italy for many reasons. This is slowly starting to change. Keep reading to learn more about Italian e-commerce.

Trusted Shops, together with Statista, surveyed 1,000 UK consumers to get a better understanding of their online shopping habits. Here are the results!

If you’re looking to expand your online shop into new countries, here are a few things to keep in mind if you're considering entering the Spanish market.

Instagram lets you show your brand and products in the best light. Let's look at all the ways Instagram can help your business with ads and organic posts.

Before we dig into all the reasons why local reviews are important, let's look at some of the methods brick-and-mortar shops can use to get ...

Many elements of your online shop can affect your conversion rates. Learn how the perfect product images can boost sales for your online shop!

Subscription businesses have shot up in popularity in the last few years for both products and services. Does it make sense for your business?

You may have experience with social media ads, but LinkedIn Ads are not for your typical social media user. We've got 5 beginner tips for you.

Should you get started with dropshipping? We’ll break down the basics for you, so that you can decide what’s best for your business.

As of 1 January 2019, the new Packaging Law (VerpackG) replaced the Packaging Regulation (VerpackV). This affects online retailers that sell in Germany.

Any successful online shop knows the importance of reputation management. That’s why the concept of social listening should be on your radar.

Trade fairs can give you insights into new trends, technologies, and solutions that can help your online shop improve its conversion rates. Be prepared!

There are a lot of options when it comes to video ads. If you've never heard of outstream video ads, learn how they could help your online business.

You don't have to spend a lot to get a high-quality video. Keep reading to see some tips on creating YouTube content on a shoestring budget.

When it comes to building trust online, there are a lot of options out there. So how does Trusted Shops differentiate itself from the competition?

Want to start spending money on Google Ads? It can be a great decision, albeit intimidating. Here are 5 beginner tips for targeting shoppers with Google...

You may not think that an 'About Us' page is very important, but many shoppers do head there. Let's look at what makes for a great 'About Us' page.

Are you new to the world of Facebook marketing? We've got 5 beginner tips for Facebook ads to make sure you target a relevant audience!

Like many global sports events, the World Cup brings opportunities for businesses to boost sales, but licensing can be a big issue. Learn what you can do!

One of the best ways to turn someone into a loyal customer is by using a loyalty or reward programme. Learn about the different kinds in this article.

What is crowdfunding? In short, it's a concept that allows anyone with an idea to get funding from ordinary people to complete their project.

For many businesses, summer signifies the start of the slow season. So, what can you do to boost sales during those slower summer months?