INT-3-Lp-Header-background-Smart-Product-Reviews --- BBMR-1205
Trusted Shops Google Integration

Get more clicks from the same ad budget

Grow your brand visibility in Google, increase clicks, and reduce your advertising costs at the same time.

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Example search result with 5 stars, 4,85 rating, and 5,320 reviews

Build trust at the first stage of the customer journey

Shoppers see your rating before they ever reach your site, right inside the search result or ad itself.
That first impression decides whether they click through to you or to a competitor.

Lower costs

Pay less for the same clicks

Google rewards ads with a high click-rate by improving their Quality Score, and a better Quality Score lowers what you pay per click.

The same reviews that earn attention also earn you a cheaper click.

Graphic showing transition from a standard ad to an ad with stars, rating, and number of reviews, with a 'Lower CPC' badge Graphic showing transition from a standard ad to an ad with stars, rating, and number of reviews, with a 'Lower CPC' badge Graphic showing transition from a standard ad to an ad with stars, rating, and number of reviews, with a 'Lower CPC' badge Graphic showing transition from a standard ad to an ad with stars, rating, and number of reviews, with a 'Lower CPC' badge Graphic showing transition from a standard ad to an ad with stars, rating, and number of reviews, with a 'Lower CPC' badge Graphic showing transition from a standard ad to an ad with stars, rating, and number of reviews, with a 'Lower CPC' badge
Example Google Shopping cards, with the card with star rating and number of reviews being most prominent Example Google Shopping cards, with the card with star rating and number of reviews being most prominent Example Google Shopping cards, with the card with star rating and number of reviews being most prominent Example Google Shopping cards, with the card with star rating and number of reviews being most prominent Example Google Shopping cards, with the card with star rating and number of reviews being most prominent Example Google Shopping cards, with the card with star rating and number of reviews being most prominent
Higher visibility

Increase your visibility in Google results

A star rating next to your ad grabs attention before the headline or price does. It gives shoppers a reason to notice your shop before your competitors right at the moment they are deciding where to click.

Trusted Shops is an official Google Merchant Ratings partner. This means every review you collect is ready to turn into a star rating shown directly in Google.

More clicks

Turn attention into clicks

A strong first impression means more people click through to your shop instead of scrolling past. Your star rating speaks for every customer satisfied with their purchase. That proof get clicks.

Stars in Google build trust for your shop. Each review used to calculate your rating is verified. That way, shoppers know they can safely buy from you.

Graphic showing a sponsored search result with star rating and number of reviews, with a label saying +17% CTR Graphic showing a sponsored search result with star rating and number of reviews, with a label saying +17% CTR Graphic showing a sponsored search result with star rating and number of reviews, with a label saying +17% CTR Graphic showing a sponsored search result with star rating and number of reviews, with a label saying +17% CTR Graphic showing a sponsored search result with star rating and number of reviews, with a label saying +17% CTR Graphic showing a sponsored search result with star rating and number of reviews, with a label saying +17% CTR

Start building trust at the first touchpoint

Discover how your shop can make a stronger first impression on search engines.
Stand out from the competition instantly and drive more qualified clicks to your site.

Book a demo

How to start showing star ratings in ads with Trusted Shops Google Integration?

1

Build your trust profile

Collect verified reviews with Trusted Shops to meet Google's minimum requirement of 100 reviews in the last 24 months and average rating of more than 3.5 out of 5.

2

Connect your reviews to Google

Opt in to Google Integration feature and link your Trusted Shops account to Google. Once connected, your reviews and ratings sync automatically in the background.

3

Lower your costs and increase clicks

Your star ratings improve your ad Quality Score, which helps you attract high-intent traffic and reduce cost per acquisition.

Display trust signals in paid and organic search results

Trusted Shops Google Integration builds your visibility in paid search and ads. Trusted Shops product reviews build your visibility in organic search results. Using both, you're covering your entire visibility in Google.

Google Integration

Stand out in sponsored search

  • Complete ad coverage: Display verified star ratings across Google Search Ads, Google Shopping, and Performance Max campaigns.
  • Direct Google partner feed: Transmit verified ratings directly to Google’s database via an official API feed. No manual effort on your side required.
  • Optimised CPC and CTR: Built to maximise the impact of your ad spend and make your shop stand out from competitors.

Product Reviews

Grow organic visibility and trust

  • Organic search rich snippets: Display eye-catching star ratings directly under your product page URLs using built-in structured data.
  • Continuous SEO enhancement: Strengthen search rankings and keyword coverage with fresh, indexable user-generated content on every page.
  • On-page conversion: Built to capture organic search traffic and reassure shoppers directly at the point of purchase.

Customer story

More clicks on Google Ads and Shopping, without spending more

Pulox integrated verified star ratings directly in Google with Trusted Shops Google Integration. This automated update delivered an immediate 12% increase in clicks on Google Ads and a 15% increase on Google Shopping in campaigns that were already running with no budget changes.

Frequently asked questions

Want to know more about the Trusted Shops Google Integration?

What is the Trusted Shops Google Integration and how does it work?
The Trusted Shops Google Integration is an automated feature that transmits your verified customer review data directly to Google via an official partner feed. This integration displays your star ratings and review counts across your Google Search Ads, Google Shopping, and Performance Max campaigns.
What is the difference between Google Seller Ratings (Service Reviews) and Product Reviews on Google?
Google Seller Ratings reflect overall customer satisfaction with your shop and service. These ratings appear as automated ad extensions below your Google Search Ads and in your Google Merchant Center profile. Product Reviews focus on specific items and appear as star ratings on Google Shopping listings, Product Listing Ads, and Performance Max campaigns.
Is Trusted Shops an official Google Review Partner?
Yes, Trusted Shops is an official, authorised Google Review Partner for Seller Ratings and Product Ratings. This partnership means your review data is automatically sent, verified and displayed across the Google ad network.
How many Service Reviews do I need before star ratings appear on Google Search Ads?
Google requires at least 100 eligible Service Reviews collected within the last 24 months for a specific country domain, along with an average composite rating of at least 3.5 out of 5 stars.
Why are my star ratings not showing up on Google Ads even though the Google Integration is active?
Star ratings may not show up if you haven't yet reached Google's minimum threshold of 100 reviews (or a 3.5-star rating) in the last 24 months. Other common reasons include a domain mismatch between Google Ads and your Trusted Shops account, or missing product identifiers (GTINs) in your feed. Additionally, the Google algorithm dynamically decides whether to show ad extensions on specific searches based on Ad Rank and relevance.
Can I display star ratings on Google in multiple international markets and languages?
Yes, Trusted Shops supports multi-market review collection and feeds across different countries and languages. Google calculates eligibility per country, meaning your shop must meet the minimum review count and rating thresholds in each specific target market where your ads run.

Grow your visibility and reduce advertising costs

Book a demo and we'll walk you through how Trusted Shops solutions can transform your ad performance.

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