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The Trusted Shops Trustmark distinguishes trustworthy online shops

By displaying the Trusted Shops Trustmark, you're letting your site's visitors know that your shop has passed our quality criteria audit. 

Offer your shoppers safety- If the Trustmark is there, the 30-day Buyer Protection is there to back it up, too! 

That can give your audience the peace of mind they need to complete their order with you.

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Boost sales

Improve your conversion rate by ensuring your customers a relaxed shopping experience with no financial risk thanks to the Trusted Shops Buyer Protection.

More trust means that your customers stay in your shop longer.

A positive shopping atmosphere leads to higher average basket values and a decrease in the cart abandonment rate.

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"Simply safe shopping"

That’s the promise we make to any users who buy from shops displaying the Trusted Shops Trustmark. Certified shops help keep this promise by fulfilling our quality criteria.

More than 30,000,000 customers have secured their shopping carts automatically with our Trusted Shops Buyer Protection.

Show off the Trusted Shops Trustmark in your shop! The audit is highly efficient – we work together with you throughout the process. And don’t worry - technical integration is very easy, too!

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Building trust for shops across Europe

More than 30,000 businesses use Trusted Shops' solutions

More trust, more sales

Many of our clients have tested our products and seen significantly higher conversion rates than before.

Calculate your potential sales boosts with our Value Calculator or read about some of our success stories.

Quality Criteria

Our audit team will guide you through the certification process with detailed recommendations on how to fix any issues we come across. Your store will be audited in the following categories:

  • Identity and accessibility:
    At its core, this is about making sure customers can contact you quickly and easily - this is not only necessary, but also strengthens your trustworthiness.

  • Privacy and security:
    Is your online store fully encrypted? How do you handle your customers' sensitive data?

  • Products and pricing
    Products are to be described clearly and understandably. Prices and additional costs must be stated transparently. If applicable, do you use suitable age control mechanisms?

  • Ordering process
    The checkout process must be clear and understandable. For example, it must be clear when the order is charged to the customer. Is the e-mail confirmation sent immediately?
  • Delivery times
    Do you provide transparent information regarding delivery times in your shop? Is the information free of contradictions?

  • Right of withdrawal
    Do you inform your customers about the right of withdrawal? Do you not use any inadmissible exceptions to the right of withdrawal?

  • Quality indicators
    The indicators "assessments, reimbursement and feedback practices" are continuously reviewed and must reach the respective minimum level.

  • Trusted Shops Buyer Protection
    We only award our trustmark to stores that we are convinced of. We even vouch for this with our Trusted Shops Buyer Protection if worst comes to worst.

Easy integration

How do you integrate Trusted Shops into your shop?

For many e-commerce platforms, all you need to do is activate our products – it’s almost as easy as flipping on a switch. Our Trustbadge® makes it possible!

This is how it's done

Plug and Play: If you use a popular e-commerce platform, things are even easier.

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