An increasing number of purchases are being with help of AI or directly by AI.
But, AI needs to trust your shop to recommend it.
Trustbadge AI+ connects your existing Trusted Shops trust signals with new AI technology. The Trustmark, Buyer Protection, and reviews remain unchanged – your Trustbadge retains its high recognition value.
Newly integrated: the #trstd Login. Your trust is now structured in a way that makes it fully readable for AI.
New: #trstd Login
Protect your brand – for people and for AI
One login, two benefits: It gives your customers peace of mind before they buy, and at the same time, makes your store recognizable to AI systems.
Protection for your customers
and your brand
Trust starts with the certainty that you're on the right website
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More and more fake shops are imitating well-known brands and deceiving customers with nearly identical websites
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Consumers need an easy way to verify a website's authenticity to feel safe to make purchases
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With the #trstd Login, you can verify your store directly to your customers
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This provides greater security for your online store and strengthens customer trust in your brand
AI Visibility for your Store
Greater visibility in AI recommendations, ready for the future
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Trustmark, reviews, or other trust signals are visually verifiable by humans
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AI systems can't "see" this, they need structured, machine-readable data
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Trustbadge AI+ automatically translates your trust signals into a standardized format that AI tools and agents can reliably interpret
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This way, your store is recognized as trustworthy by AI systems as well, and is included in AI recommendations
For tech enthusiasts:
Trustbadge AI+ also provides the store's trust signals as structured data (JSON-LD, schema.org format). This is based on a standardized trust profile schema that AI systems and authorized AI agents can reliably interpret. We're currently working on even deeper integration directly into the page header for popular shop platforms. See more details in the Help Center.
Tried and true, unchanged
The proven foundation for trust.
Trustmark & Reviews
Two building blocks. One proven foundation. Unique in the market for boosting trust and sales in your store. Now a part of Trustbadge AI+, but still just as valuable. You can easily calculate your potential added value using the Trusted Shops Value Calculator .
Trustmark + Buyer Protection
The Trustmark shows that your store meets comprehensive quality criteria and handles customer data responsibly. Automatically included: Trusted Shops Buyer Protection, it safeguards your customers against financial risks.
This pays off: When customers shop risk-free, they shop with greater confidence. This noticeably reduces the cart abandonment rate and increases your average order value.
Reviews
Visible at a glance in the Trustbadge: the average rating and the total number of reviews since the start of the Trusted Shops membership.
These aren't just anonymous stars, they show real experiences from verified buyers. Only those who can prove they've made a purchase can leave a review, only verified reviews are factored into the rating. This makes reviews a sign of trust that shoppers believe at first glance.
What Sets Trusted Shops Apart
Only Trusted Shops combines verified merchant identity, Buyer Protection, genuine reviews, and #trstd Login into a unified, machine-readable trust signal for AI agents.
This makes your reputation not only visible to people, but also verifiable and usable by AI systems.
Trusted Shops has been protecting your reputation for years, for people, and now for AI systems as well.
Visible to humans. Understandable to AI.
The same message of trust, tailored to each target audience in their own language.
Visible to people
- ✓ Buyer protection active
- ★ Average star rating
- → Total number of reviews
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Authenticity verification with
#trstd login
Understandable for AI
Be inspired by successful shops
Discover the impact of Trusted Shops solutions on businesses from all sectors.
