Automatic analysis

Spend your time on what matters

You don't have time to read through every review that comes in. #trstd Insights does, every day, so you can spend your time on decisions that move your business forward.

Up-to-date reports

Always have your report ready

No more searching through scattered data. #trstd Insights keeps your customer feedback organised, so you always have the information you need at hand.

All in one box

Work with the tools you already know

You've already got enough logins and dashboards to manage. #trstd Insights lives inside your Trusted Shops Control Centre: nothing to learn, nothing to set up.

Made for scale

Built to grow with your review volume

Using a chatbot to analyse your reviews is not a viable long-term strategy. It means exporting reviews by hand over and over again as new ones come in. #trstd Insights connects directly to your review stream and keeps analysing automatically as it grows.

Example topic summary card from #trstd Insights with key insights and priorities Example topic summary card from #trstd Insights with key insights and priorities Example topic summary card from #trstd Insights with key insights and priorities Example topic summary card from #trstd Insights with key insights and priorities Example topic summary card from #trstd Insights with key insights and priorities Example topic summary card from #trstd Insights with key insights and priorities
Example #trstd Insights topic card, showing the number of reviews used to generate it and the sentiment score Example #trstd Insights topic card, showing the number of reviews used to generate it and the sentiment score Example #trstd Insights topic card, showing the number of reviews used to generate it and the sentiment score Example #trstd Insights topic card, showing the number of reviews used to generate it and the sentiment score Example #trstd Insights topic card, showing the number of reviews used to generate it and the sentiment score Example #trstd Insights topic card, showing the number of reviews used to generate it and the sentiment score
Data-based reporting

Every insight is backed by your reviews

Every insight links back to the reviews behind it, so you can read exactly what customers said. Because the analysis happens inside the same environment your reviews are collected in, the same data protection standards apply.

Ready to see your reviews at work?

Get in touch and our team will walk you through what your reviews show.

Book a demo

Frequently asked questions

Want to know more about #trstd Insights?

What exactly does #trstd Insights analyse?
All service reviews collected through Trusted Shops, including those imported from existing review sources. It produces four views, generated automatically:
• Topics – themes in your reviews
• Trends – how those themes shift over 90 days
• Insights – prioritised actions
• SWOT – a strategic overview of strengths, weaknesses, opportunities, and threats.

How often are insights refreshed?
#trstd Insights provides you with a new review analysis every 24 hours.

Where do I access #trstd Insights?
You can access #trstd insights directly inside the Trusted Shops Control Centre, as a new section within the platform. There's no separate login and nothing new to install.

Can I see the original reviews behind each insight?
Yes. Every insight links back to the actual customer reviews that produced it. You can click through and read the verbatim quotes yourself, and use them to verify or defend what you're acting on.

What's the minimum number of reviews needed for it to be useful?
1,000+ reviews in the last 365 days. Below that, the AI has less pattern data to work with.

Can it analyse reviews from other sources, like Google or Trustpilot?
Currently, #trstd Insights only processes reviews collected on your Trusted Shops business profile, due to technical and legal limitations on ingesting reviews from other platforms.

Why not just use ChatGPT or another AI chatbot?
At the volume of reviews #trstd Insights analyses, exporting and pasting into a chatbot isn't practical, and there's no guarantee it won't invent a quote and defend it when challenged.
#trstd Insights connects directly to your review stream, refreshes automatically, and links every insight back to the real review behind it, so you can check it yourself.

See what your reviews say about your business

Book a demo and we'll walk you through what #trstd Insights finds in your reviews.

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