FLYERALARM: 1.95% more revenue
with the Review Carousel Widget
FLYERALARM is one of Europe's leading online print shops with over 15,000 orders per day.
URL: flyeralarm.com
Market: B2B & B2C
Founded: 2002
Trusted Shops membership: 2014
Increase in
average order value
Reduction in the
dropout rate
Increase in
revenue
Would you like to know how Trusted Shops can help your online business?
The A/B test: more sales and fewer abandoned purchases with the widget in the shopping basket
Today, when customers have a multitude of options, trust is the decisive factor when choosing a product or service.
The aim of the A/B test was to investigate whether displaying reviews prominently during the ordering process could increase
customer confidence and reduce shopping basket abandonment.
The result is clear:
The review carousel widget increases the order value and sales while simultaneously reducing the shopping cart abandonment rate.
The successful test impressively confirmed how important it is to show customer reviews during the purchasing process. Customer reviews give potential customers peace of mind. Due to the positive result, the widget is now a fixed component of the checkout at FLYERALARM.
Methodology & data collection
- Trust element: Review Carousel Widget
- A/B test in the shopping cart
(With and without the Review Carousel Widget) - Sample: over 300,000 sessions
- Test period: 27 days
A) FLYERALARM shopping cart with the Trusted Shops Review Carousel Widget
B) FLYERALARM shopping cart without the Trusted Shops Review Carousel Widget
"FLYERALARM is 100% SME. It is therefore a matter close to our hearts and our mission to strengthen the SME sector as a growth driver in Germany. Customer trust plays a decisive role in this.
Today more than ever, consumers expect transparency and reliability. With the bundle of the Trusted Shops Trustmark, Buyer protection, and Trustbadge, we want to offer our customers exactly that. By sharing the experiences of our customers, we want to gain trust and win customers over."
Simone Nierhaus, CXO FLYERALARM
FLYERALARM:
One of the most successful online print shops in Europe
FLYERALARM is one of the leading German e-commerce companies for marketing and print products in the B2B sector and is one of Europe's most successful online print shops. Founded in 2002, FLYERALARM now employs over 2,500 people at 15 production and partner locations in Germany. The head office is located in Würzburg.
The online shop (flyeralarm.com) offers more than three million marketing/print products and services for all sectors. Over 15,000 orders are processed every day and up to 24,000 shipments are dispatched. More than 1.5 million business customers in 12 countries trust the quality of FLYERALARM's products.
The advantages of the Trustbadge at a glance:
1. The Trustmark creates trust
The Trustmark allows potential customers to recognise that this is an audited online shop - this creates trust and increases the conversion rate and shopping cart value.
2. Transparency for customers
In addition to the Trustmark, the Trustbadge shows the overall score from all customer reviews. This makes it clear at a glance how other shoppers view the online shop. If consumers want further insights, they can access the shop profile with all the reviews by clicking on it.
3. Additional selling point: Buyer Protection
In order to convince undecided customers to make a purchase, the Trustbadge makes the advantage of the Buyer Protection visible at a glance.
*Reviews from FLYERALARM in May 2024
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