Garten & Freizeit A/B Test:
8.66% more orders
A leading online shop for outdoor furniture with 20 years of experience.
URL:garten-und-freizeit.de
Target group: B2C
Founded in: 2005
Trusted Shops membership since: 2006
The A/B test proves: 8.66% more sales are possible with the Trustbadge®.
orders
Over 2,500 orders were analysed as part of the A/B test.
more orders
During the test period, the variant with the Trustbadge achieved 8.66% more orders than the variant without the Trustbadge.
more revenue
Turnover was 6.92% higher for the variant with the Trustbadge than without.
Would you like to know how Trusted Shops can help your online business?
The A/B test: The Trustbadge delivers what it promises
The garden furniture retailer, Garten-und-Freizeit.de, became a Trusted Shops business member just one year after it was founded. The shop has already benefited from our trust solutions for many years. An A/B test on the Trustbadge has demonstrated the positive effects.
The Trustbadge is a recognisable trust factor that is available to consumers throughout the online shop. With the Trustbadge, Garten-und-Freizeit.de displays the Trustmark, the Buyer Protection, and the overall customer rating (based on reviews).
The A/B test for the Trustbadge confirms that implementing these trust-builders not only ensures a better brand image, but also leads to more sales. In the digital age, trust is a valuable currency in online retail.
The benefits of the Trustbadge generate enthusiasm
"Until now, we could only hope that the Trustbadge would be of use to us. Now, the importance of the Trustmark has been clearly demonstrated to us. Compared to other measures we've taken to increase sales, we see the Trustbadge as a simple and effective way to optimise conversions."
Jürgen Schuster, Managing Director at Garten-und-Freizeit.de
Garten-und-Freizeit.de:
Investing in quality requires trust
Over 100 people work at Garten-und-Freizeit.de.
Along with the online shop, there is also a large outdoor furniture exhibition at the headquarters in Genderkingen.
The challenge: The purchase of high-quality garden furniture involves a complex selection process. Customers consider their purchase carefully because it is often a long-term investment for them.
Martin Wenger, Head of Business Development, explains the wide product offering: "Our range starts where DIY stores and large furniture stores end. There you might find around 100 different garden chairs, but at Garten-und-Freizeit.de there are over 2,000."
Buyers who invest a lot of money in a product place a great deal of trust in the online retailer they choose to buy from. By displaying the Trustmark and customer reviews, the Trustbadge is an important building block for gaining the trust of shoppers.
*Customer ratings from Garten‑und‑Freizeit.de as ofJuly 2024
The Trustmark makes trust blossom
3 reasons why the Trustbadge is used by online shops
*Service reviews rating for Garten‑und‑Freizeit.de as of July 2024
1. The Trustmark creates trust
The Trustmark allows potential customers to recognise that this is a certified online shop - this creates trust and increases the conversion rate and shopping basket value.
2. Transparency for customers
In addition to the Trustmark, the Trustbadge also shows the overall rating from all customer reviews. This makes it clear at a glance how other shoppers view the online shop. If shoppers would like further insights, they can access the shop profile to read all the reviews by clicking on it.
3. Additional selling point: Buyer Protection
In order to convince undecided customers to make a purchase, the Trustbadge makes the advantage of the Buyer Protection visible at a glance.