in the UK.
in Germany.
in Portugal.
The challenge
Driving to new markets
Once Solarplexius began selling online, it was only a matter of time before they expanded to new markets. One thing was clear: Building trust was going to be essential to success.
As Jan Heumann, Online Marketing Manager, stated, “We noticed that we had a lot of traffic on our site, but conversions had to improve. We knew that we needed to build trust with new customers.”
With Germany being the epicentre of automobiles, they decided to focus on this market first.
“As Germany was quickly growing into our biggest market, we decided to test Trusted Shops on our website because of their reputation. We wanted to show people we are legit.”
Jann Heumann, Online Marketing Manager
The Solution
Test drive on the Autobahn
After researching the German market, it was clear that collecting reviews with Trusted Shops was the right road to take.
Building confidence with this important customer base meant collecting customer reviews with the industry leader. A marketing strategy that included Google Ads displaying star ratings meant that working with a Google-certified reviews provider was also essential.
Knowing that the Trustmark & Buyer Protection had great recognition in the German market was the kicker. First-time shoppers could opt into the 30-day Buyer Protection in case they had any remaining doubts.
The result
“You’ve reached beyond your destination.”
The results came in at top speeds and were hard to ignore. Jan tells us about what they saw in the German market:
“Over the first year, we noticed that we received a lot of good reviews, which helped boost our overall rating. We also saw our conversion rate go up by about 6%.”
Solarplexius decided to expand its trust solutions to new markets, including the UK, Italy, France, Austria, Sweden, the Netherlands, Spain, Portugal, and Norway.
In the UK, cart abandonments decreased by nearly 20% after implementing the Trustbadge. Displaying reviews on the homepage also saw this number fall by about 13% in Portugal and 8% in Italy.
*solarplexius.co.uk rating as of 27 March 2023
“Our Google Customer Reviews are also important to our business and the Reputation Manager has been really helpful in that regard! We see 4 and 5 stars in all our markets.”
Jann Heumann, Online Marketing Manager Solarplexius
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