An impressive A/B test demonstrates the strong impact trust signals have on social media: The fashion brand SNOCKS integrated the Trusted Shops Excellent Shop Award into its social ads on TikTok and YouTube.
The result? Up to +118.75% higher ROAS for static ads displaying the award on YouTube. Animated versions and ads on TikTok also achieved significant increases.
The award for 5 years of excellent service became a real conversion booster – and shows how much trust works on social media.
Turn simple posts into powerful trust signals
Over 80% of all social media posts are graphic-based – this is where your greatest potential lies.
With trust elements such as the Trustmark or your star rating, you convey reliability and quality at first glance, convince users as they scroll through their feed, and set yourself apart from fake shops.
This allows you to convert attention into clicks more quickly, and thus into purchases.
Tip: You can download various versions of the Trustbadge from the Brandcenter.
Over 80% of all social media posts are graphic-based – this is where your greatest potential lies.
With trust elements such as the Trustmark or your star rating, you convey reliability and quality at first glance, convince users as they scroll through their feed, and set yourself apart from fake shops.
This allows you to convert attention into clicks more quickly, and thus into purchases.
Tip: You can download various versions of the Trustbadge from the Brandcenter.
Over 80% of all social media posts are graphic-based – this is where your greatest potential lies.
With trust elements such as the Trustmark or your star rating, you convey reliability and quality at first glance, convince users as they scroll through their feed, and set yourself apart from fake shops.
This allows you to convert attention into clicks more quickly, and thus into purchases.
Tip: You can download various versions of the Trustbadge from the Brandcenter.
Use the power of moving images to build trust
Videos offer you the opportunity to use trust elements in a particularly vivid way – for example, by displaying star ratings, the Trusted Shops Trustmark, or short customer quotes.
This allows you to combine moving images with social proof and create emotions that static posts cannot achieve.
Showcase your authentic reviews
Screenshots of top reviews from real people work better than influencer content when it comes to credibility.
This creates genuine connections instead of artificial advertising.
Online graphic design programs such as Canva offer stylish templates for social media posts, which you can often use for free.
Tip: It's even easier with the Trusted Shops Social Media Creator. Simply select your favourite quote and download your post in the finished design.
Screenshots of top reviews from real people work better than influencer content when it comes to credibility.
This creates genuine connections instead of artificial advertising.
Online graphic design programs such as Canva offer stylish templates for social media posts, which you can often use for free.
Tip: It's even easier with the Trusted Shops Social Media Creator. Simply select your favourite quote and download your post in the finished design.
Screenshots of top reviews from real people work better than influencer content when it comes to credibility.
This creates genuine connections instead of artificial advertising.
Online graphic design programs such as Canva offer stylish templates for social media posts, which you can often use for free.
Tip: It's even easier with the Trusted Shops Social Media Creator. Simply select your favourite quote and download your post in the finished design.
Celebrate your milestones with your community
Whether you have 100, 1,000 or 10,000 reviews, share your milestones in social media posts or reels and actively engage your community. For example, create a thank-you post or a small discount promotion.
These milestones appear more authentic than any advertisement and show that real people are buying from you.
Whether you have 100, 1,000 or 10,000 reviews, share your milestones in social media posts or reels and actively engage your community. For example, create a thank-you post or a small discount promotion.
These milestones appear more authentic than any advertisement and show that real people are buying from you.
Whether you have 100, 1,000 or 10,000 reviews, share your milestones in social media posts or reels and actively engage your community. For example, create a thank-you post or a small discount promotion.
These milestones appear more authentic than any advertisement and show that real people are buying from you.
Do you have any questions about the correct settings?
We'd be glad to help.