Managing an E‑commerce Brand with a Skeleton Crew
The key to success often isn't about having the most durable product, or a perfect website – it's about having the very best people working for you.
Guest author Fiona Housiaux
Fiona Housiaux is a senior brand strategist for Kelly Services UK. Her career has afforded her the opportunity to work across domestic and international markets in the e-commerce, online search, and recruitment sectors. She has written, developed, and delivered award-winning marketing strategies in a challenging industry.
Fiona has extensive experience across the full marketing mix; digital, print, PR and product marketing. Her career has been built on a passion for people and numbers. Borderline obsessive about candidate acquisition, client communication and all things online, particularly SEO, PPC and SMO.
