The Most Important Marketing Goals of Successful Online Shops
Making plans and setting marketing goals for your business is the best way to make sure that both your customer base and your sales grow.
At Trusted Shops, we work hard to constantly optimise our products and create new features to help business owners build more trust with their audience. When we have something really big, we'll announce it here. Check out all our latest updates below:
- April 2025: We're moving to trstd.com
- March 2025: ‘The Switch’ is here
- February 2025: Custom Thank-You pages after review submissions
- January 2025: The New Consumer App is live
- November 2024: Sentiment Analysis goes back up to 3 years
- October 2024: Connect your social media accounts to your Trusted Shops profile
- July 2024: Greater insights with time period comparisons
- May 2024: Sentiment Analysis for greater insights into customer reviews
- May 2024: The new checkout widget to promote the Buyer Protection
- April 2024: Klaviyo integration for email marketing
- March 2024: The Community of Trust Performance Dashboard
- February 2024: Customisable widgets to match your brand
- January 2024: Questionnaire customisation & NPS (Net Promoter Score)
- November 2023: New review invite reminder feature
- November 2023: Widgets analytics dashboard for more insights
- September 2023: Images in review widgets
- July 2023: New shop software plugins for easy integration
- May 2023: The new Control Centre
April 2025: We’re moving to trstd.com
Trusted Shops is rebranding to trstd.com, marking a major step in unifying its services across Europe under the name 'trstd'. This change reflects the company’s core mission: strengthening trusted connections between shops and shoppers.
As of March 2025, all international consumer websites have moved to the new domain (e.g. trustedshops.fr has become trstd.com/fr-fr), with seamless redirection. The German site (trustedshops.de) will transition later in the year. The business websites (e.g. business.trustedshops.co.uk) remain unchanged for now.
Why it matters:
- Improved online visibility and SEO
- A future-proof platform for ongoing growth
- A more seamless, unified user experience
Despite the new domain, all services, guarantees, and customer support will remain exactly as before—only now under a single, streamlined address. Website visitors will see a banner informing them of the change, ensuring a smooth transition.
Trusted Shops thanks its community and looks forward to this exciting new phase, bringing the future of online trust to life at trstd.com.
March 2025: ‘The Switch’ is here
Trusted Shops introduces The Switch, a powerful new tool designed to connect businesses with Europe’s Community of Trust—over 45 million engaged, trust-focused consumers. More than just a login feature, The Switch offers businesses an innovative way to boost engagement, drive growth, and deepen customer relationships.
Key benefits of The Switch:
- Real-time customer insights: Gain valuable data on customer behaviour, preferences, and satisfaction. Use these insights to deliver personalised experiences and more effective marketing.
- Higher retention and revenue: The secure, streamlined login process builds trust, encouraging repeat purchases and increased customer loyalty.
- Stronger competitive edge: Early adopters position themselves as innovative and customer-centric, setting their brand apart in the market.
- Cost-effective marketing: Tap directly into a vast, pre-qualified audience of trust-conscious consumers, helping reduce acquisition costs.
- Increased visibility and traffic: Joining the Community of Trust can significantly boost your brand exposure and drive more traffic to your online shop.
Currently in its initial rollout phase, The Switch is live on company profiles, allowing Trusted Shops to fine-tune the experience before broader implementation. Businesses are encouraged to stay informed and be ready to integrate The Switch to unlock its full potential.
More than just a technical upgrade, The Switch is an invitation to join a growing ecosystem of reputable, customer-focused brands. It offers the tools to build stronger connections, increase profitability, and help shape the future of online shopping.
February 2025: Custom Thank-You pages after review submissions
Trusted Shops has introduced the Custom Thank You Page, a new feature that enables members to transform routine post-purchase interactions into powerful marketing tools. Instead of showing a generic message after a purchase or review, businesses can now personalise this touchpoint to boost engagement and encourage additional sales.
The Custom Thank You Page allows you to:
- Increase sales by suggesting related products or offering exclusive discounts.
- Strengthen your brand through personalised messages and design.
- Enhance the customer experience by clearly confirming transactions and outlining next steps.
This feature helps you make the most of existing interactions without the need for new marketing campaigns. It encourages immediate action (such as exploring more products or leaving a review) while customers are still engaged. It also provides insights into customer behaviour, helping you refine future marketing strategies.
Easily accessible via the Trusted Shops dashboard, the feature is simple to set up. Just customise your thank you message and add a button linking to any URL—no technical expertise required.
By turning a simple "thank you" into a meaningful experience, this tool empowers businesses to deepen customer relationships, drive further engagement, and build long-term loyalty.
January 2025: The New Consumer App is live
The Community of Trust is made up of +45 million consumers and +32,000 online shop. In order to bring that community together even more, we’ve been working on a new consumer app: the brand new Trusted Shops app!
We’ve brought together some of our key features to build an intuitive, mobile-first experience for consumers.
What are the benefits?
With the new Trusted Shops app, consumers can:
- Manage their Trusted Shops profile: Update personal information.
- Get an overview of their orders: Manage all your orders from retailers in the Trusted Shops networks.
- Manage their reviews: Write, edit, and view their customer reviews.
- Manage the Buyer Protection: Maintain an overview of all active Buyer Protections.
What’s next?
As the Android and iOS versions are now live, we’re working on a desktop (web) version to ensure accessibility for all users on all devices.
November 2024: Sentiment Analysis goes back up to 3 years
An update to one of our newest products, Sentiment Analysis, allows you to gather insights from customer reviews from as far back as three years.
Previously, you could analyse reviews from the past 365 days. This update theoretically triples the amount of feedback you can analyse! So, what does that mean?
- Analyse long-term trends in customer feedback patterns
- Gain a better overview of your shop's performance and customer satisfaction
- Make better decisions on what to optimise in your online shop.
Visit the Sentiment Analysis product page for more information.
October 2024: Connect your social media accounts to your Trusted Shops profile
Great news for shops that are active on social media. Trusted Shops profile pages now enable shops to link to their official social media channels.
Increase visibility for your brand, complete your profile, be more transparent, and build stronger customer relationships.
Currently, you can link your Facebook, Instagram, X (Twitter), YouTube and Pinterest accounts to your Trusted Shops profile. LinkedIn will follow shortly.
Trusted Shops members: Set up is really easy and can be done directly in your Control Centre under "Settings". You'll also find a step-by-step guide in our Help Center article.
July 2024: Greater insights with time period comparisons
If you love analysing data, you'll love our latest update to the Trusted Shops Insights Dashboard.
With just a few clicks, you can compare current data against a selected time period.
With this more complete overview, you'll gain deeper insights into your customers' opinions and needs and how they've developed over time. Identify the areas that have the potential for improvement and make data-based decisions to strengthen customer satisfaction and loyalty.
May 2024: Sentiment Analysis for greater insights into customer reviews
Our latest product is truly exciting. Sentiment Analysis by Trusted Shops aims to give our Business Members great insights into their customer reviews. How exactly?
Sentiment Analysis uses artificial intelligence to sift through your customer reviews and pinpoint keywords and patterns that appear, whether positive or negative.
This lets our Business Members know what they are doing right, and perhaps more importantly, what they need to improve.
Even the most highly-rated shops that collect thousands of positive reviews every year have useful feedback hidden deep within. Sentiment Analysis lets our Business Members wave goodbye to manually reading through every single review to find the common threads among them. Now, those metrics and specific examples are highlighted for you, so you can make data-based decisions to optimise your shop sustainably and improve your online reputation even more.
Visit the Sentiment Analysis product page for more information.
May 2024: The new checkout widget to promote the Buyer Protection
The Trusted Shops 30-day Buyer Protection can be a real conversions booster for online shops that display the Trustmark prominently on their site.
However, to really push the benefits of the Buyer Protection, we wanted to give shop owners the option to display a reminder to their shoppers earlier in the checkout process.
Our initial data suggests that there is a potential to reduce shopping cart abandonment rates by up to 19%!
Currently, the Trusted Checkout Widget can be manually integrated by shops offering the Buyer Protection. In this initial phase, we will continue to gather data from a few participating Business Members. In the future, we plan to make this widget more widely available.
In order to boost conversions, it's still recommended to remind users of the Buyer Protection on a site's product pages, but now you'll have the option to display more information in the checkout pages to increase those numbers even more.
April 2024: Klaviyo integration for email marketing
This update should excite any businesses using the renowned email marketing platform, Klaviyo, which has now integrated Trusted Shops.
With this integration, you'll be able to incorporate trust elements like review snippets or the Trustbadge directly into your email templates. When displaying your shop rating, it will always automatically be up to date, ensuring customers always see the most accurate information, thus boosting transparency and trust.
Review invites can also be personalised and sent through Klaviyo. Tailor those invites to be triggered by specific actions (e.g. purchases, post-delivery, etc.).
Check out this video for more information on sending review invites with Klaviyo:
March 2024: The Community of Trust Performance Dashboard
With over 32,000 online shops and 40 million Consumer Memberships, we think it's important to be able to see the tangible benefits of being a part of the Community of Trust.
With the new Community of Trust Performance Dashboard, you'll get metrics tied to see the direct correlation between offering the Buyer Protection to your customers and your shop's success. For example, you can see the amount of revenue generated, average order value, and total order volume directly attributed to the Community of Trust.
We believe in transparency and this dashboard is meant to help you clearly understand the return on investment you get with your Trusted Shops Business Membership.
February 2024: Customisable widgets
Trusted Shops understands the power of branding and how important it is for a business to stay consistent on this topic. With our newest update, we're adding more customisation features to our reviews widgets so they can better integrate into your page's design.
The new options focus on choosing a font to match your chosen style as well as colours found within the the widgets (i.e. stars and bars).
January 2024: Questionnaire customisation & NPS (Net Promoter Score)
Trusted Shops is excited to add another new feature to the reviews platform: Questionnaire customisation.
Business Members sending out review invites can now define their own customised questions to get feedback for their own criteria. For brands that are constantly looking to optimise their service, this is a welcome addition because they can specify what kind of feedback they're looking for.
For example, you might want to ask about feedback on the return policy, sustainability efforts, payment options, the variety of products, etc.
On top of the customised questions, we've also given Business Members the option to include a net promoter score (NPS) question into their review invitations. As an industry standard, this has been requested for some time and now it is here!
Learn more about question customisation in our Help Centre article.
November 2023: Review invite reminder feature
Customer reviews are the lifeblood of a trustworthy business. Collecting them is not always easy. Of course, we know that consumers are busy and sometimes, they don't prioritise writing a review. That's when a well-timed friendly reminder can be helpful.
You can already customise your review invitations to the perfect time to optimise review collection. Now, you can take it a step further by customising the review invite reminder emails.
Collecting more reviews means:
- boosting organic traffic to your site (free traffic!).
- reducing returns thanks to well-informed shoppers
- higher average order values (AOV) from more trusting customers
- increasing conversion rates with more trust
Customer reviews are trusted almost as much as recommendations from friends and family. Help spread the good word by collecting more reviews and boosting your online reputation.
November 2023: Widgets analytics dashboard for more insights
Trusted Shops wants to help you dive deep into your analytics. With that in mind, our latest product update includes the Widgets Analytics Dashboard.
With the insights provided here, you can monitor the performance of your Trusted Shops widgets, enabling you to make data-driven decisions and optimise the trust-building solutions you've implemented into your online shop.
E-commerce is a data-driven world. No longer do you have to guess about the effectiveness of your reviews widgets. We help you get insights into user interactions and performance, so you can make the most of your user-generated feedback, all while maintaining privacy regulations and standing up to our highest ethical standards.
September 2023: Images in review widgets
They say a picture is worth a thousand words. When it comes social proof, a picture is arguably worth more than that. Online shoppers have relied on reviews to guide their purchase decision for a long time now.
With images in your reviews, you can complement the power of the written word. Give your potential customers the insights and inspiration they need to feel confident buying from your online shop.
Images attached to reviews can be seamlessly integrated into consumer-facing widgets, such as the Review Carousel, Full Review List, and Customer Voice Widgets.
Want to learn more about integrating images into your Reviews Widgets? Check out this Help Centre article.
July 2023: New shop software plugins for easy integration
We're always trying to make things easier for our Business Members.
With that in mind, Trusted Shops has made integrating its trust-building solutions into the most popular shop software providers even easier.
Use Trusted Shops Easy Integration for the following shop software platforms:
- JTL 4 + 5
- Magento 2
- Wix
- Prestashop
- Shopware 5 + 6
- Shopify
- WooCommerce
It doesn't end there. Check out the complete list here.
Stay up to date, integrate easily, improve your performance and keep building trust. Learn more about using Trusted Shops with a plugin by checking out our Help Centre article.
May 2023: The new Control Centre
In an effort to continuously improve our products, we've made a major update to the Control Centre landing page.
Your new "homepage" will now take you to a concise overview of your account with the most relevant information displayed as soon as you log in. You'll get a snapshot of your most urgent tasks, current status, and the KPIs related to the trust-building products you use.
The aim of this project was to create a user-friendly interface that gives you an overview and access to all the tools you need to keep improving trust in your online business.
