Charlotte Merle

Charlotte Merle is a digital marketing specialist and content manager for the French market at Trusted Shops. With a degree in law and a Franco-German master's degree in Intercultural Business Studies, Charlotte has worked in education, customer consultancy and auditing.

Since 2021, she has been using her experience to help e-tailers by writing on a wide range of subjects: customer retention, online reputation, digital law, and digital marketing. The most important thing for her is the added value she brings to her readers.

Charlotte Merle

Latest articles from Charlotte Merle

Why Customers Are Leaving Your Shop & Not Coming Back (& Solutions)

People are visiting your site, but they're leaving without buying anything. What can you do about it? Here are a few strategies for getting them back!

4min. read  |  15/11/23

10 Tips to Reduce Your Company's Energy Consumption

How can businesses avoid passing extra costs to consumers with higher prices? We have 10 tips for reducing your company's energy consumption (and bill). 

3min. read  |  16/11/22

Web Design: Picking the Perfect Colours for Your Online Shop

The right colours will encourage visitors to buy from your shop. Find out how to increase your conversions with the perfect colours for your brand.

5min. read  |  31/05/22

Optimising Your Website for Voice Searches

As voice recognition technology has improved steadily over the last few years, it's time for websites to optimise their texts for voice searches.

4min. read  |  30/05/18

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