Giulia Carta

Giulia has been working at Trusted Shops since 2019, initially in the role of Content Marketing Manager IT. In 2023, she took on the role of Email Marketing Manager.

Italian by birth, German by adoption, Giulia left Genoa to move to Cologne in 2015 to begin her Master's studies in Linguistics. With an eye for detail and a touch of creativity, she transforms ideas into engaging content tailored to the company's audience in the B2B landscape.

In her spare time, she loves to immerse herself in the pages of a book or devote herself to her passion for the piano.

Giulia Carta

Latest articles from Giulia Carta

How to Create a Gift Guide That Will Inspire Your Customers

Creating a guide can provide your customers with a seamless shopping experience and can increase the chances that they complete a purchase from your shop.

4min. read  |  31/10/23

What is Down-selling? Examples and Strategies for Online Shops

Down-selling is a strategy that aims to wrap up a purchase by offering customers more options. Learn how to implement this strategy in your e-commerce...

4min. read  |  08/03/23

How to Improve the Search Bar on Your Website to Increase Conversions

The search bar is often underrated by online shop owners. In this article, learn how to optimise this element on your website to increase your conversions.

4min. read  |  19/07/22

7 Tips for Conducting an Online Job Interview

Working from home has become the new norm for many businesses these days, so how do you conduct a successful online job interview?

3min. read  |  13/01/22

The WhatsApp Business App Guide

If your business isn't utilising the WhatsApp Business App, you might be missing out on a great opportunity to improve customer relationships. Read more!

6min. read  |  13/04/21

How to Use Telegram for Your Online Shop

Telegram has the potential to be a great communication channel for your company. Want to learn how to use it effectively? Keep reading to learn more!

4min. read  |  31/03/21

Off-Page SEO: What Is It and How Can You Use It for Your Online Shop?

When it comes to SEO, we distinguish between on-page and off-page SEO. What's the difference? Why is Off-Page SEO so important?

5min. read  |  09/03/21

Click & Collect: Giving Your Customers More Options

Click & Collect: what are the advantages for customers and sellers? And how can you offer it in your online shop (even if you don't run a local shop!)?

4min. read  |  25/11/20

The Ultimate Guide to Smart-Working: How to Work from Home Efficiently

Are you looking for the best practices for home-office and smart-working? If you're new to working from home, keep reading our blog!

6min. read  |  14/04/20

What Is a Crawl Budget and How Can You Use It to Improve Your Ranking?

In this article, we will be talking about the crawl budget, explain what it is, and what it has to do with increasing your visibility in terms of ranking.

4min. read  |  28/01/20

Increasing Traffic with Visual Content Marketing

Visual content marketing can add some flair to your website. Not only that, but it can really be an effective tool for boosting traffic to your online...

4min. read  |  30/10/19
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