SXO (Search Experience Optimisation) is an often underrated element of customer acquisition. So, what is SXO and how does it affect e‑commerce?

Buying a prebuilt e‑commerce shop can be a great way to venture into entrepreneurship. Let's look at the pros and cons of buying a prebuilt online shop.

Here are a few of the best ways to optimise your product listings and create the perfect Google Shopping ads to get your business ahead of the competition.

Google Analytics is considered by some experts to not be GDPR-compliant. Here are 4 alternatives that guarantee the protection of your customers' personal...

What is bounce rate? Why is it important for your website and online shop? How do you calculate bounce rate? Keep reading for the answers!

How do you stay up to date with what your competition is doing? Learn about some tactics you can use to keep an eye on your competitors.