Customer lifetime value (CLV) is an important metric for online shops. It can provide insights into the strength of your customer relationships.
Down-selling is a strategy that aims to wrap up a purchase by offering customers more options. Learn how to implement this strategy in your e-commerce...
Let's look at how to react to positive, negative and neutral customer reviews and thus strengthen your brand.
Selling your products in marketplaces like Amazon and eBay has its advantages and disadvantages. Should you refocus your efforts to your own website?
