How to Sell Online to Generation Z
Generation Z (Gen Z) is no longer the future, it is the present. Let's learn about their shopping habits, what makes them unique, and how to sell to them.
Legally speaking, the retailer is responsible for ensuring that age-restricted products are not sold to people under the legal age. Retailers must put effective systems in place in order to prevent sales to underage people.
Age-restrictions
There are different age limits for the sale of various types of goods.
Tobacco products, offensive weapons (knives and similar), crossbows, adult fireworks, solvents, air guns, lighter refills containing butane, and alcohol may not be sold to persons under the age of 18.
16 years is the threshold when it comes to selling low-hazard, low-noise fireworks (party poppers and similar products), lottery tickets, aerosol paint, and liqueur confectionery.
For Christmas crackers, the age restriction is set at 12.
Different age restrictions apply for DVDs, videos and Blu-ray discs. Some are from 12, some from 15, and some from 18 years.
For video games, the minimum age requirement varies from 12 to 16 and 18 years.
Depending on the applicable legislation and the severity of the offence, penalties range from £1000 up to imprisonment.
What retailers should do to ensure age restriction in sales
In general, retailers need to take all reasonable precautions and exercise due diligence when it comes to ensuring that age-restricted products are not sold to underage customers.
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Retailers selling the concerned types of products should follow a four-step plan:
1. Set up an internal policy on age-restricted sales
This should contain detailed information about which products are concerned, what the specific requirements are, and how the processes are implemented in your shop.
2. Train staff
Your staff plays a crucial role in your dealings with the customer. They need to be trained appropriately so that you can ensure that age-restricted products are not sold to minors.
3. Communicate the restrictions clearly on your website
Set up clear signs and warnings on your website indicating which products cannot be sold to underage customers.
4. Ensure compliance
By monitoring and auditing your processes from time to time, you can make sure that your business complies with the regulations and that you follow the internal policy set up by the company.
