One of the most useful options in Facebook ads is something called “Similar Audiences”, which can help you reach relevant new customers.

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Read about the principles from Robert Cialdini’s classic '6 Principles of Persuasion' and how they relate to neuromarketing.

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Here are seven interesting statistics about e-mail marketing brought to you by Trusted Shops!

Thinking about running an online contest for your online business? Here are some tips to consider to make sure you get the most out of it.