Valentine's Day Marketing: 9 Ideas for Online Shops
Valentine's Day has grown in popularity across Europe. We're sharing some romantic statistics (redundant, right?) and look at 9 marketing tips for V-day.
Believe it or not, e-mail marketing is still a very useful strategy for any brand. Though it might feel like you get bombarded with e-mails, it can still be a very effective. In today’s blog, we’ll be looking at seven of the most interesting stats about e-mail marketing.
1. The best day of the week to send e-mails is Tuesday
(Source: Coschedule)
Coschedule analysed 10 different studies and according to them, Tuesday is by far the best day to send out e-mails. Thursday is the second best day to send out e-mails in terms of opening-rates. Wednesday rounds out the top 3.
It is clear that the beginning and the end of the week are not ideal for sending out e-mails to your customers, which makes sense considering that Monday and Friday are those days where working people are the busiest.
On a side note, if you send out e-mails twice a week, it makes the most sense to send them out on Tuesdays and then Thursdays, as you wouldn’t want to send them on back-to-back days as it might come across as too spammy.
2. Last year, the average ROI for e-mail campaigns was 4,300%
(Source: Copyblogger)
That’s not a typo. I did indeed meant to write 4,300% ROI. It makes sense though. E-mail marketing is a really cheap method of getting traffic to your website, and naturally, this should lead to more sales. Newsletters have made a big comeback in the past 4-5 years. One thing to keep in mind is that the content you provide must be valuable to your readers. Don’t market them too heavily, because people have developed a sense for sniffing out overtly selly content. Provide your audience with valuable information, and they will provide you with their valuable time. It’s that simple.
Source: shutterstock.com/Marie Maerz
3. The average CTR for e-mail marketing across industries is 2.6%
(Source: Statista)
I hope you didn’t think that every stat would be in the thousands now, did you? I wanted to bring you down to earth with this stat. The point is, as I mentioned, people can tell whether you are trying to sell them something they don’t want with a quick glance. So, don’t be discouraged if you aren’t hitting 110% CTR for your e-mailing campaigns.
Getting them to open them with attention-grabbing subject lines is hard enough, but getting them to click on a link is straight up tough! Don’t forget to test, test, and then test some more. See what works, and try to mimic that in future campaigns.
4. According to the latest statistics, 4.3 billion people have e-mail, which is approximately one-half of the world’s population
(Source: ReadWrite)
Okay, we’re back to some big numbers! 4.3 billion. That number is kind of mind-blowing, don’t you think? This is a simple reminder that with the internet, there are literally billions of potential customers out there. No, you can’t e-mail them all. However, as small as your niche might be, remember that there are probably hundreds of thousands of interested people out there looking for your product, so you need to make sure you can be found.
5. E-mails with personalised subject lines are 26% more likely to be opened
(Source: Campaign Monitor)
This stat highlights a point we brought up earlier. Sending e-mails is easy. Getting people to open them is much, much tougher. People get bombarded all the time with e-mails, so standing out from the crowd is crucial. Most e-mail providers have options available for personalising e-mails with some information like first names, last names, and locations if you have the data available.
6. The use of emoji in e-mail marketing messages increased 775% from 2015 to 2016
(Source: MediaPost)
I remember a time when people (bros) would make fun of each other (other bros) for using emojis in their messages. Fast forward a few years later and bros are virtually high-fiving each other non-stop. Forget casual messages - I see emojis in business e-mails all the time these days, too. Sometimes even in the first message.
It has become totally acceptable and it’s simply part of our messaging culture now. They are short and impactful and most importantly, touch an emotional nerve, something not always so easy to do in e-mail marketing. Naturally, don’t overdo it and know your audience, but don’t be afraid to have a little fun with your e-mail marketing campaigns.
There are so many ways to express yourself.
(Source: shutterstock.com/pingebat)
7. 54% of e-mail is now opened on a mobile device
(Source: Litmus)
The transformation is not yet complete, but as of late 2015, mobile has taken over this category. The past year and a half has seen this number stay steady, but the fact that most e-mails are opened on mobile simply can’t be ignored.
Are the desktop’s days numbered? Not necessarily. Many office workers will still read their e-mails on a desktop, so that’s why knowing your audience is crucial. It might sound obvious, but the younger your audience, the more likely they are to open your e-mails on a mobile device. Regardless, designing your newsletters and e-mails for mobile should definitely be a priority for your business.
