ROPO: Research Online, Purchase Offline – Closing the Loop
The ROPO Effect is something many online shops have to deal with. There are some strategies to ‘combat’ ROPO or at least have it work in your favour.
The ROPO Effect is something many online shops have to deal with. There are some strategies to ‘combat’ ROPO or at least have it work in your favour.
Philipp Jakubowski, head of the Information Security Office at Trusted Shops, answers our questions about cyber attacks on online businesses.
In our article, we tell you all about the advertising platform that is Microsoft Advertising. What is Microsoft Ads about and is it better than Google Ads?
If you want to stand out from the competition and create great marketing campaigns, you should think of using storytelling as a marketing strategy.
Selling cross-border can be a challenge, but can also be worth the risks. Here are 5 logistical tips for online shops selling cross-border.