Trusted Shops Product Updates

At Trusted Shops, we work hard to constantly optimise our products and create new features to help business owners build more trust with their audience. When we have something really big, we'll announce it here. Check out all our latest updates below:

May 2024: Sentiment Analysis for greater insights into customer reviews
May 2024: The new checkout widget to promote the Buyer Protection
April 2024: Klaviyo integration for email marketing
March 2024: The Community of Trust Performance Dashboard
February 2024: Customisable widgets to match your brand
January 2024: Questionnaire customisation & NPS (Net Promoter Score)
November 2023: New review invite reminder feature
November 2023: Widgets analytics dashboard for more insights
September 2023: Images in review widgets
July 2023: New shop software plugins for easy integration
May 2023: The new Control Centre
March 2023: Review Invite performance analytics
March 2023: Answer reviews with AI? The Smart Review Assistant makes it possible
December 2022: Trusted Shops GmbH becomes Trusted Shops AG
November 2022: Marketing Material: Boost your marketing with trust

May 2024: Sentiment Analysis for greater insights into customer reviews

Our latest product is truly exciting. Sentiment Analysis by Trusted Shops aims to give our Business Members great insights into their customer reviews. How exactly?

Sentiment Analysis uses artificial intelligence to sift through your customer reviews and pinpoint keywords and patterns that appear, whether positive or negative.

This lets our Business Members know what they are doing right, and perhaps more importantly, what they need to improve.

Even the most highly-rated shops that collect thousands of positive reviews every year have useful feedback hidden deep within. Sentiment Analysis lets our Business Members wave goodbye to manually reading through every single review to find the common threads among them. Now, those metrics and specific examples are highlighted for you, so you can make data-based decisions to optimise your shop sustainably and improve your online reputation even more.

Visit the Sentiment Analysis product page for more information.

May 2024: The new checkout widget to promote the Buyer Protection

The Trusted Shops 30-day Buyer Protection can be a real conversions booster for online shops that display the Trustmark prominently on their site.

However, to really push the benefits of the Buyer Protection, we wanted to give shop owners the option to display a reminder to their shoppers earlier in the checkout process.

Our initial data suggests that there is a potential to reduce shopping cart abandonment rates by up to 19%!

Currently, the Trusted Checkout Widget can be manually integrated by shops offering the Buyer Protection. In this initial phase, we will continue to gather data from a few participating Business Members. In the future, we plan to make this widget more widely available.

In order to boost conversions, it's still recommended to remind users of the Buyer Protection on a site's product pages, but now you'll have the option to display more information in the checkout pages to increase those numbers even more.

April 2024: Klaviyo integration for email marketing

This update should excite any businesses using the renowned email marketing platform, Klaviyo, which has now integrated Trusted Shops.

With this integration, you'll be able to incorporate trust elements like review snippets or the Trustbadge directly into your email templates. When displaying your shop rating, it will always automatically be up to date, ensuring customers always see the most accurate information, thus boosting transparency and trust.

Review invites can also be personalised and sent through Klaviyo. Tailor those invites to be triggered by specific actions (e.g. purchases, post-delivery, etc.).

Check out this video for more information on sending review invites with Klaviyo:

March 2024: The Community of Trust Performance Dashboard

With over 32,000 online shops and 40 million Consumer Memberships, we think it's important to be able to see the tangible benefits of being a part of the Community of Trust.

With the new Community of Trust Performance Dashboard, you'll get metrics tied to see the direct correlation between offering the Buyer Protection to your customers and your shop's success. For example, you can see the amount of revenue generated, average order value, and total order volume directly attributed to the Community of Trust.

We believe in transparency and this dashboard is meant to help you clearly understand the return on investment you get with your Trusted Shops Business Membership.

February 2024: Customisable widgets

Trusted Shops understands the power of branding and how important it is for a business to stay consistent on this topic. With our newest update, we're adding more customisation features to our reviews widgets so they can better integrate into your page's design.

The new options focus on choosing a font to match your chosen style as well as colours found within the the widgets (i.e. stars and bars).

January 2024: Questionnaire customisation & NPS (Net Promoter Score)

Trusted Shops is excited to add another new feature to the reviews platform: Questionnaire customisation.

Business Members sending out review invites can now define their own customised questions to get feedback for their own criteria. For brands that are constantly looking to optimise their service, this is a welcome addition because they can specify what kind of feedback they're looking for.

For example, you might want to ask about feedback on the return policy, sustainability efforts, payment options, the variety of products, etc.

On top of the customised questions, we've also given Business Members the option to include a net promoter score (NPS) question into their review invitations. As an industry standard, this has been requested for some time and now it is here!

Learn more about question customisation in our Help Centre article.

November 2023: Review invite reminder feature

Customer reviews are the lifeblood of a trustworthy business. Collecting them is not always easy. Of course, we know that consumers are busy and sometimes, they don't prioritise writing a review. That's when a well-timed friendly reminder can be helpful.

You can already customise your review invitations to the perfect time to optimise review collection. Now, you can take it a step further by customising the review invite reminder emails.

Collecting more reviews means:

boosting organic traffic to your site (free traffic!).
reducing returns thanks to well-informed shoppers
higher average order values (AOV) from more trusting customers
increasing conversion rates with more trust

Customer reviews are trusted almost as much as recommendations from friends and family. Help spread the good word by collecting more reviews and boosting your online reputation.

November 2023: Widgets analytics dashboard for more insights

Trusted Shops wants to help you dive deep into your analytics. With that in mind, our latest product update includes the Widgets Analytics Dashboard.

With the insights provided here, you can monitor the performance of your Trusted Shops widgets, enabling you to make data-driven decisions and optimise the trust-building solutions you've implemented into your online shop.

E-commerce is a data-driven world. No longer do you have to guess about the effectiveness of your reviews widgets. We help you get insights into user interactions and performance, so you can make the most of your user-generated feedback, all while maintaining privacy regulations and standing up to our highest ethical standards.

September 2023: Images in review widgets

They say a picture is worth a thousand words. When it comes social proof, a picture is arguably worth more than that. Online shoppers have relied on reviews to guide their purchase decision for a long time now.

With images in your reviews, you can complement the power of the written word. Give your potential customers the insights and inspiration they need to feel confident buying from your online shop.

Images attached to reviews can be seamlessly integrated into consumer-facing widgets, such as the Review Carousel, Full Review List, and Customer Voice Widgets.

Want to learn more about integrated images into your Reviews Widgets? Check out this Help Centre article.

July 2023: New shop software plugins for easy integration

We're always trying to make things easier for our Business Members.

With that in mind, Trusted Shops has made integrating its trust-building solutions into the most popular shop software providers even easier.

Use Trusted Shops Easy Integration for the following shop software platforms:

JTL 4 + 5
Magento 2
Wix
Prestashop
Shopware 5 + 6
Shopify
WooCommerce

It doesn't end there. Check out the complete list here.

Stay up to date, integrate easily, improve your performance and keep building trust. Learn more about using Trusted Shops with a plugin by checking out our Help Centre article.

May 2023: The new Control Centre

In an effort to continuously improve our products, we've made a major update to the Control Centre landing page.

Your new "homepage" will now take you to a concise overview of your account with the most relevant information displayed as soon as you log in. You'll get a snapshot of your most urgent tasks, current status, and the KPIs related to the trust-building products you use.

The aim of this project was to create a user-friendly interface that gives you an overview and access to all the tools you need to keep improving trust in your online business.

March 2023: Review Invite performance analytics

Tracking review invite metrics can help you improve your processes. In our latest update, you can see numbers regarding:

invites delivered
invites clicked
assessments created

With access to these KPIs, you can make informed decisions to boost your online reputation even more.

March 2023: Answer reviews with AI? The Smart Review Assistant makes it possible

By Johannes Lemm

Artificial intelligence has been on everyone's lips lately; even before all the recent hype surrounding ChatGPT. Self-learning software can bring great benefits to online retailers. The Smart Review Assistant generates accurate and high-quality responses to customer reviews with the click of a mouse. In this article, you’ll learn what the tool can do and why it’s worthwhile for retailers.

Review profiles are an important building block for the online reputation of a business, which is why companies should do what they can to shine in this area. In addition to acquiring positive customer reviews, a company’s reputation also depends the shop's own public responses to the reviews they receive (both positive and negative). This shows potential customers the tone in which a company communicates.

Answering reviews effortlessly

As important as customer reviews are for an online shop, it can be a lot of work to answer all the reviews individually. The Smart Review Assistant relieves retailers of this task. The tool formulates suitable shop replies thanks to self-learning artificial intelligence. This results in the following advantages:

Increased quality: Varied and unique shop replies with the help of artificial intelligence help your shop appear in an even better light
Save on personnel costs: Reduce the time spent on review processing and thus save on personnel costs
Improve online reputation: High-quality review responses show potential customers that your service is top-notch.

Suitable for shops of every size

The Smart Review Assistant is a worthwhile tool for every size online shop, whether it is a start-up or an established brand.

For small shops that have not yet collected a lot of reviews, the quality of their replies is particularly important. Online reputations are a decisive purchasing factor for many shoppers, especially when they visit an unknown shop.

The tool helps medium- and large-sized companies sift through and respond to the sheer volume of incoming reviews they receive effortlessly.

Since the auto-generated responses are relevant and unique, it makes no difference whether you want to answer positive, neutral or negative reviews with the tool - the Smart Review Assistant finds a convincing and service-oriented answer to every concern.

How the Smart Review Assistant works

Using the Smart Review Assistant within eTrusted’s Control Centre is absolutely intuitive and therefore easy to handle for anyone. After booking the tool, you can start using it immediately without any integration effort!

Pull up the review that you want to respond to in the Control Centre.
Generate a text for the review reply with a simple mouse click. If you are satisfied, you're basically done. However, if it seems necessary to edit the text manually, you can of course do so.
If everything is satisfactory, publish the response with another click.
The reply comment appears publicly in the online shop's rating profile.

A.I. has arrived – Are you onboard?

Are you ready to respond to your customer feedback with high-quality replies and little effort? Then the Smart Review Assistant is the right tool for you! Learn more about this new product here. Fill in the form to get an offer for your online shop.

Dec. 2022: Trusted Shops GmbH becomes Trusted Shops AG

By Linda Gurtsching

Shutterstock/ProStockStudio

As of 20 December 2022, Trusted Shops GmbH has changed its legal form to Trusted Shops AG. Although this does not affect you as a Trusted Shops member, we would like to inform you about this and answer any questions you may have:

What data will change?

The change entails an adjustment in the legal form (previously: GmbH, in future: AG), the legal bodies of the company (previously: management, in future: executive board and supervisory board), the commercial register number (previously: HRB 32735, in future: HRB 113040. Our VAT identification number remains unchanged.

What happens to the contracts concluded with the GmbH before the change of legal form?

All contracts and membership terms concluded with the GmbH therefore remain in force. Due to the change of legal form, only the legal form of your contractual partner changes, the legal entity remains the same, thus the AG automatically enters into all contracts within the scope of universal succession.

Is an invoice correction required?

An invoice correction is not required in any case. Due to the universal succession of the AG, in principle neither your input tax deduction nor your operating expenditure deduction is at risk. All future invoices will be issued accordingly by Trusted Shops AG.

This general information is no substitute for individual advice from a tax advisor or lawyer. In order to assess your individual case correctly, you should consult your tax advisor or lawyer.

Nov. 2022: Marketing Material: Boost your marketing with trust

By Hana Shamaa

Visibility, brand awareness, reliability, authenticity. The list of achievements that every marketer strives for with their work is long. Such accomplishments are of even greater importance in the e-commerce sphere – a sphere in which trust drives consumer decision-making.

To support our members in attaining their marketing goals, Trusted Shops has just released Marketing Material, a feature that comes with every Trusted Shops membership. Marketing Material is a space in which retailers can find and customise various trust elements for their promotional activities. From newsletters and banners to social media posts and videos, Marketing Material is made to boost your advertising with trust.

There is no faster way to build trust

To find Marketing Material, Trusted Shops members have to open up their eTrusted Control Centre and head to the “Marketing” section. The “Marketing Material” tab can then be found alongside the Widget Library and the relatively new Social Media Creator. From there, there are two available options for members.

For those with graphic design expertise, a full download package is available in the Control Centre. For those with little to no graphic design knowledge, we created a separate Marketing Material page in which members can easily create and edit the Marketing Material directly on the page. A link to this page can be found under the “Marketing Material” tab in Control Centre.

To gain access to the templates and graphics on this page, members must be logged in. Creating an extra account will not be necessary. The login is enabled by single sign-on (SSO) from the eTrusted Control Centre, meaning that once a member is logged in to the Control Centre they will be able to automatically log in to the Marketing Material page as well.

In both scenarios, members will have numerous customisable graphics in the palm of their hands. To name a few examples, graphics will include the Trustmark, Trustbadge, graphics for certified and non-certified shops, etc...

Take advantage of the trust effect

With this new feature, members can maximise the impact of their advertising by using well-known elements from Europe’s leading trust brand. One of these recognisable elements is the Trusted Shops Trustmark. The Trustmark is only awarded to online shops who have gone through an extensive certification process and are deemed reliable retailers.

In displaying the Trustmark, retailers also demonstrate that they offer their customers a 30-day Buyer Protection. Designed to increase online trust, the Buyer Protection offers consumers security against financial loss after making a purchase.

Trust in your marketing

The possibilities are endless with our new Marketing Material. Several ways to use the templates and graphics on offer include:

Social media posts
- Instagram, Facebook, LinkedIn, you name it! Members can incorporate trust elements into their social networking efforts and reach a wider digital audience.

Banners
- Meant to drive traffic to the advertiser’s website, banners with symbols of trust create more security in the digital ad and can help boost traffic even further.