Having a USP is one of the best ways to showcase what your business does for its audience, and especially what your shop does differently.

Increasing email open rates can be challenging, but it can be worth it because email marketing remains one of the most effective online marketing efforts.

Social media marketing can be a great tool for you to build relationships with your target audience, whether past customers or potential ones.

A marketing calendar is useful for almost any business. Marketing strategies involve many different activities, all of which need to be planned carefully.

If you want to be successful in the long-term, acquiring new customers is one thing, but you’ll have to master the art of customer loyalty as well!

Although flashy colours are still essential to modern day advertising, Google Ads has done so much with so little. How do you make the perfect Google ad?