Creating a buyer persona (aka customer persona, marketing persona, customer avatar) is useful for more than just your marketing department.
TikTok has exploded in popularity over the last few years. Let's have a look at what it is and how you can use it to promote your online shop.
You want to differentiate yourself from your competition, but your competitors are trying to do that, too. How can your business stand out?
Click & Collect: what are the advantages for customers and sellers? And how can you offer it in your online shop (even if you don't run a local shop!)?
A product roadmap can be a great guide for product managers and their teams during a launch. So, how do you create a product roadmap that leads to success?
