You have most likely gathered and confirmed subscribers and customers' contact info using single or double opt-in methods. Is one better than the other?

Instagram lets you show your brand and products in the best light. Let's look at all the ways Instagram can help your business with ads and organic posts.

Why are canonical tags important in SEO and how are they specified?

Facebook has promised us a simplified customer experience and an optimised user experience, especially on mobile phones, with its 'Collection Ads' feature.

The key to success often isn't about having the most durable product, or a perfect website – it's about having the very best people working for you.

Before we dig into all the reasons why local reviews are important, let's look at some of the methods brick-and-mortar shops can use to get ...