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    Customer Acquisition Cost: How to Decrease CACs in Your Online Shop

    Customer Acquisition Cost (CAC) is a key metric for online shops. By decreasing them, you'll make more from your sales and marketing investments.

    9min. read  |  15/12/23

    Content Marketing: Boosting Sales for Online Shops

    Content marketing can pay off for online shops. We’ll explain what content marketing is, how you can benefit from it, and what makes up 'good content'.

    4min. read  |  29/11/23

    Why Customers Are Leaving Your Shop & Not Coming Back (& Solutions)

    People are visiting your site, but they're leaving without buying anything. What can you do about it? Here are a few strategies for getting them back!

    4min. read  |  15/11/23

    3 Free Google Ads Assets (Extensions) to Get Better Performance

    Google Ads assets can be really beneficial to your advertising campaigns. Many shops don't take advantage of these performance boosters.

    5min. read  |  08/11/23

    How to Create a Gift Guide That Will Inspire Your Customers

    Creating a guide can provide your customers with a seamless shopping experience and can increase the chances that they complete a purchase from your shop.

    4min. read  |  31/10/23

    Personalisation in E‑commerce: Customising the Customer Journey

    Personalisation throughout the customer journey to fit your consumers’ specific needs can impact the conversion rate of your online shop and brand loyalty.

    4min. read  |  25/10/23
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