What is A/B Testing and Why Your Online Shop Should Be Doing It
When it comes to optimising your website, making the right decision isn't always easy. That’s where A/B testing can really help you make the right call.
Micro Conversions: What They Are & How to Use Them to Boost Sales
Micro conversions can be provide incredible insights into user behaviour on your website. Learn what they are and how to use them for your online business.
How to Sell Unique Products to Niche Markets
If you identify a niche market and find products that appeal to this audience, you may have hit the e-commerce jackpot! If you haven't, keep reading...
Predictive Marketing: How it Can Benefit Your Online Business
Consumer preferences are constantly changing and online businesses need to stay up to date. Predictive marketing will help you achieve just that.
Entering the German E‑commerce Market
In order for your online shop to have a good start in Germany, you've got to learn some facts about the German e-commerce market!
Branding Guide: 6 Steps to Improve Your Brand Image
An online shop is where you go to buy things. A brand, however, gives a voice to your business and helps you build connections with your audience.
