Creating a buyer persona (aka customer persona, marketing persona, customer avatar) is useful for more than just your marketing department. 

You want to differentiate yourself from your competition, but your competitors are trying to do that, too. How can your business stand out?

To support small businesses, Google recently announced free results in Google Shopping for European merchants. Keep reading to learn more!

You've been considering setting up a Twitter profile for your online shop? With our 9 tips you can increase your conversion rates and brand awareness.

Facebook, Twitter, and Instagram are a must for any business today. Here are all the steps to get signed up and start promoting your page.

Google's latest update displays products in their organic search results. What do you need to know to take advantage of this exciting new update?