How does affiliate marketing work for online shops? How do you get started? And what are the best methods to use? Keep reading this blog article to find...

Creating a buyer persona (aka customer persona, marketing persona, customer avatar) is useful for more than just your marketing department. 

TikTok has exploded in popularity over the last few years. Let's have a look at what it is and how you can use it to promote your online shop.

You want to differentiate yourself from your competition, but your competitors are trying to do that, too. How can your business stand out?

To support small businesses, Google recently announced free results in Google Shopping for European merchants. Keep reading to learn more!

You've been considering setting up a Twitter profile for your online shop? With our 9 tips you can increase your conversion rates and brand awareness.