What Can Your Online Shop Do for the Chinese New Year?
The Chinese New Year (aka Spring Festival, Lunar New Year) is very important to Asian communities around the world! What can your online shop do?
Would you like to get great content created for your online shop for free without having to lift a finger? What about content that increases your revenue and conversion rates? If these sound appealing to you, then user-generated content is exactly what your business needs.
As an experienced shop operator, you know how important good content is for your shop. From high-quality product images and descriptions to customer ratings and trust elements.
User-generated content can be an important sales driver if it is used correctly. But what does this marketing term actually mean?
User-generated content (UGC) is simply any kind of digital media content that has been produced by the customers of a shop, not the owner.
Remember that all user-generated content is created by customers and has to do with your online shop or product. The best-known types of UGC are:
There are so many ways you can use user-generated content, whether it is on your product pages, printing giant billboards or simply posting those shared images on your social media. Starbucks, for example, held a #WhiteCupContest to see how creative their customers are.
This allows customers to directly guess what the product looks like in real life and how they can wear/use it.
Collecting this kind of content brings plenty of positive aspects to online shops:
If you want to find out how you can use user-generated content to increase your turnover, you should download our free whitepaper on this topic.