marketing

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    4 GDPR-Compliant Alternatives to Google Analytics

    Here are 4 alternatives to Google Analytics that guarantee the protection of your customers' personal data according to the GDPR regulations.

    4min. read  |  07/10/22

    Bounce Rate: What is It & Why is It Important for your Website?

    What is bounce rate? Why is it important for your website and online shop? How do you calculate bounce rate? Keep reading for the answers!

    4min. read  |  30/09/22

    Analysing Competitors + Using Growth Marketing for Your Online Shop

    How do you stay up to date with what your competition is doing? Learn about some tactics you can use to keep an eye on your competitors.

    5min. read  |  26/09/22

    ROPO: Research Online, Purchase Offline – Closing the Loop

    The ROPO Effect is something many online shops have to deal with. There are some strategies to ‘combat’ ROPO or at least have it work in your favour.

    4min. read  |  12/09/22

    Using Focus Groups to Improve Sales in Your Online Shop

    Focus groups can be a great way for businesses to get consumer perspectives on many things. What should you consider before taking on this project?

    6min. read  |  29/07/22

    The Most Important KPIs & Metrics in E‑commerce

    Let's look at some of the most important KPIs in e-commerce, see what stories they tell and learn how to use this information to optimise your online shop.

    6min. read  |  26/07/22
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