What is bounce rate? Why is it important for your website and online shop? How do you calculate bounce rate? Keep reading for the answers!

How do you stay up to date with what your competition is doing? Learn about some tactics you can use to keep an eye on your competitors.

The ROPO Effect is something many online shops have to deal with. There are some strategies to ‘combat’ ROPO or at least have it work in your favour.

Focus groups can be a great way for businesses to get consumer perspectives on many things. What should you consider before taking on this project?

Let's look at some of the most important KPIs in e-commerce, see what stories they tell and learn how to use this information to optimise your online shop.

The search bar is often underrated by online shop owners. In this article, learn how to optimise this element on your website to increase your conversions.