Google has developed a new tool to identify shopper searches in online retail. With this tool, you can stay up to date with the needs of your customers.

You’ve probably heard of the term omni-channel before, but what does it mean exactly? How is it different than multi-channel? Keep reading to find out!

Buying a prebuilt e‑commerce shop can be a great way to venture into entrepreneurship. Let's look at the pros and cons of buying a prebuilt online shop.

Here are 4 alternatives to Google Analytics that guarantee the protection of your customers' personal data according to the GDPR regulations.

What is bounce rate? Why is it important for your website and online shop? How do you calculate bounce rate? Keep reading for the answers!

The ROPO Effect is something many online shops have to deal with. There are some strategies to ‘combat’ ROPO or at least have it work in your favour.