Down-selling is a strategy that aims to convert sales by offering customers more options. Learn how to implement this strategy in your online shop.

Selling your products in marketplaces like Amazon and eBay has its advantages and disadvantages. Should you refocus your efforts to your own website?

Google has developed a new tool to identify shopper searches in online retail. With this tool, you can stay up to date with the needs of your customers.

You’ve probably heard of the term omni-channel before, but what does it mean exactly? How is it different than multi-channel? Keep reading to find out!

Buying a prebuilt e‑commerce shop can be a great way to venture into entrepreneurship. Let's look at the pros and cons of buying a prebuilt online shop.

Here are 4 alternatives to Google Analytics that guarantee the protection of your customers' personal data according to the GDPR regulations.