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    What is A/B Testing and Why Your Online Shop Should Be Doing It

    When it comes to optimising your website, making the right decision isn't always easy. That’s where A/B testing can really help you make the right call.

    6min. read  |  14/06/23

    Micro Conversions: What They Are & How to Use Them to Boost Sales

    Micro conversions can be provide incredible insights into user behaviour on your website. Learn what they are and how to use them for your online business.

    5min. read  |  07/06/23

    How to Sell Unique Products to Niche Markets

    If you identify a niche market and find products that appeal to this audience, you may have hit the e-commerce jackpot! If you haven't, keep reading...

    7min. read  |  31/05/23

    Entering the German E‑commerce Market

    In order for your online shop to have a good start in Germany, you've got to learn some facts about the German e-commerce market!

    3min. read  |  26/04/23

    Artificial Intelligence & E‑commerce: 5 Practical Applications

    What is artificial intelligence and how can it impact your business? Here are 5 practical applications for you to use AI to benefit your online shop.

    3min. read  |  05/04/23

    Customer Lifetime Value: 8 Tips to Improve It

    Customer lifetime value (CLV) is an important metric for online shops. It can provide insights into the strength of your customer relationships.

    5min. read  |  08/03/23
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