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    A Guide to Different Customer Types for Sales & Customer Service

    Knowing your customer is important for conversions and loyalty. Learn about the different customer types for both sales and customer service interactions.

    7min. read  |  17/01/24

    Customer Acquisition Cost: Decreasing CACs in Your Online Shop

    Customer Acquisition Cost (CAC) is a key metric for online shops. By decreasing them, you'll make more from your sales and marketing investments.

    9min. read  |  15/12/23

    Why Customers Are Leaving Your Shop + Not Coming Back

    People are visiting your site, but they're leaving without buying anything. What can you do about it? Here are a few strategies for getting them back!

    4min. read  |  15/11/23

    Personalising the E‑commerce Customer Journey

    Personalisation throughout the customer journey to fit your consumers’ specific needs can impact the conversion rate of your online shop and brand loyalty.

    4min. read  |  25/10/23

    How to Collect Video Testimonials from Your Customers Effectively

    Collecting video testimonials can bring a lot of benefits to your business. Today, we'll look at three tips for collecting customer video reviews.

    4min. read  |  04/10/23

    Black Friday Stats: Pros, Cons & Tips for Online Shops

    Black Friday 2023 will take place on 24 November. Should your online shop to take part? We look at some stats and analyse the pros and cons.

    7min. read  |  25/09/23
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