Customer Acquisition Cost (CAC) is a key metric for online shops. By decreasing them, you'll make more from your sales and marketing investments.

People are visiting your site, but they're leaving without buying anything. What can you do about it? Here are a few strategies for getting them back!

Personalisation throughout the customer journey to fit your consumers’ specific needs can impact the conversion rate of your online shop and brand loyalty.

Collecting video testimonials can bring a lot of benefits to your business. Today, we'll look at three tips for collecting customer video reviews.

Black Friday 2023 will take place on 24 November. Should your online shop to take part? We look at some stats and analyse the pros and cons.

Singles' Day has become the biggest shopping day of the year, even outperforming Black Friday and Cyber Monday combined! Should your business take part?