Conversion rate optimisation is a central topic for shop owners and e-commerce businesses. Learn how to calculate and boost those conversion rates!

As of 6 May 2024, the Product Reviews app will be removed from Shopify. Shop owners will need to migrate to a new reviews provider before the deadline.

Rich snippets can be a great way to help you climb Google search rankings. Learn about rich snippets and how to implement them with structured data.

Unboxing experiences can boost customer retention while also improving your marketing efforts. Learn more about optimising the unboxing experience.

What’s an NPS score? How do you calculate it? And what can you learn from it? Keep reading to find out the answers to all these questions!

Having a perfect product page can bring benefits your online shop's conversion rates, SEO, user experience (UX), and brand image.