Knowing your customer is important for conversions and loyalty. Learn about the different customer types for both sales and customer service interactions.

Customer Acquisition Cost (CAC) is a key metric for online shops. By decreasing them, you'll make more from your sales and marketing investments.

People are visiting your site, but they're leaving without buying anything. What can you do about it? Here are a few strategies for getting them back!

Personalisation throughout the customer journey to fit your consumers’ specific needs can impact the conversion rate of your online shop and brand loyalty.

Negative customer reviews are ideally avoided, but also inevitable. How you deal with these bad reviews will have an impact on your reputation and sales.

Collecting video testimonials can bring a lot of benefits to your business. Today, we'll look at three tips for collecting customer video reviews.