Artificial intelligence has the potential to be a game changer for marketing and SEO efforts. What can your online shop can do to get the most out of AI?

When it comes to optimising your website, making the right decision isn't always easy. That’s where A/B testing can really help you make the right call.

Micro conversions can be provide incredible insights into user behaviour on your website. Learn what they are and how to use them for your online business.

If you identify a niche market and find products that appeal to this audience, you may have hit the e-commerce jackpot! If you haven't, keep reading...

In order for your online shop to have a good start in Germany, you've got to learn some facts about the German e-commerce market!

What is artificial intelligence and how can it impact your business? Here are 5 practical applications for you to use AI to benefit your online shop.