What is artificial intelligence and how can it impact your business? Here are 5 practical applications for you to use AI to benefit your online shop.

Customer lifetime value (CLV) is an important metric for online shops. It can provide insights into the strength of your customer relationships.

Down-selling is a strategy that aims to wrap up a purchase by offering customers more options. Learn how to implement this strategy in your e-commerce...

Selling your products in marketplaces like Amazon and eBay has its advantages and disadvantages. Should you refocus your efforts to your own website?

Google has developed a new tool to identify shopper searches in online retail. With this tool, you can stay up to date with the needs of your customers.

Google's Grow My Store performs an assessment of online shops and creates recommendations for shop owners to improve customers' shopping experience.