Buying a prebuilt e‑commerce shop can be a great way to venture into entrepreneurship. Let's look at the pros and cons of buying a prebuilt online shop.

Google Analytics is considered by some experts to not be GDPR-compliant. Here are 4 alternatives that guarantee the protection of your customers' personal...

What is bounce rate? Why is it important for your website and online shop? How do you calculate bounce rate? Keep reading for the answers!

How do you stay up to date with what your competition is doing? Learn about some tactics you can use to keep an eye on your competitors.

The ROPO Effect is something many online shops have to deal with. There are some strategies to ‘combat’ ROPO or at least have it work in your favour.

Selling cross-border can be a challenge, but can also be worth the risks. Here are 5 logistical tips for online shops selling cross-border.