Collecting customer reviews is important, but having a consistent stream of new reviews coming in is equally vital to building trust with shoppers.

Negative online shopping experiences are bound to happen. Whether it’s a one-time issue or a pattern, online shops need to recognise and remedy them.

Trust marketing can be used together with your other marketing strategies. What elements can you adapt in order to better communicate your trustworthiness.

It can be tempting for businesses to pay for positive customer reviews because collecting authentic ones can be difficult, but is it a good idea?

A brand is only as good as its online reputation. Learn what you can do to improve the reputation of your online shop to build more trust with consumers.

Even the most honest online shops might be missing some important trust-building elements. Make sure your online shop doesn't look like a fake shop!