How to Display Reviews in Your Online Shop with Widgets

Creating review widgets for your online store is easy and has many benefits. They increase trust in your business and boost your sales. We'll tell you everything there is to know about widgets and present some successful examples. We'll also reveal how to integrate them into your site with Trusted Shops.

What are widgets?

Widgets are small, interactive elements on a website that perform specific functions, such as displaying customer reviews or a chatbot on your homepage. Widgets are often clickable and interactive. They often lead to additional pages or functions, such as a review overview or a chat window. The term widget is derived from the words "window" and "gadget."

Widgets are ideal for adding additional features and links to your shop page, such as social media platforms, quality seals, contact options, etc. In this article, you'll learn what widgets can do with reviews.

Why you should use review widgets

Review widgets offer an easy way to showcase your customer reviews directly in your store perfectly.

Here are the advantages at a glance:

• Build trust: Authentic customer reviews from a reputable and well-known third-party provider build trust with your customers.
  
  
• Use customer reviews effectively: In widgets, reviews are available where they are needed to build trust. For example, in your shopping cart and product pages.
  
  
• Increase interaction: Well-designed review widgets encourage visitors to engage with your online shop. This increases interactions with your site and encourages visitors to stay longer.
  
  
• Make your page come alive: Diverse customer reviews bring your page to life and are an important asset.
  
  
• Show off your good reputation: You should definitely let your satisfied customers have their say, and widgets are perfect for this. Many consider this as trust marketing.

Recommended reading:
How to Improve Your Brand’s Online Reputation

What review widgets are there?

In this article, we would like to discuss some review widgets from Trusted Shops that can be used throughout your online shop.

The Review Carousel: Never-ending experiences

You can present your visitors with a continuous stream of authentic and up-to-date reviews using the review carousel. If potential customers see your reviews at the right place and time, you’ll build trust before they come looking for them.

Like a carousel ride, your visitors can “continue to spin” through the reviews with a simple click and get an impression of customer reviews without having to open the review profile.

The review carousel not only looks great on your site, it also boosts your conversions! The online printing company FLYERALARM displayed the Trusted Shops review widget in their shopping cart as part of an A/B test and found that it led to fewer abandoned carts and thus increased sales. The retailer ultimately recorded a nearly 2% increase in sales!

You can find all the results of the A/B test with the review carousel in FLYERALARM’s testimonial.

Customer Voice: Shine with the best voices

Shutterstock/GaniNugraha99

Have you received a particularly brilliant review and want to display it prominently on your website? This is easy with the Customer Voice widget. Design it to match your website's corporate identity and showcase a customer testimonial or a small selection of positive reviews.

The advantage of the widget is that its design clearly indicates that it's a review collected through Trusted Shops. This lets consumers know that it's an authentic customer review and not just some made up quote. You can see the Customer Voice widget in action on the FRED & FELIA website!

Review overview: Perfectly present product reviews

Trusted Shops Product Reviews not only enrich your product pages with SEO-relevant user-generated content, but also help reduce your return rate.

How? Because people who can read authentic shopping experiences make more well-informed purchase decisions. This significantly reduces the likelihood of a customer finding out that a particular shirt runs a bit small after they receive your item.

With a full review overview, you present product reviews with texts and possibly images right next to the respective product. The widget can be placed as a column or footer and provides all relevant information at a glance.

The Trustbadge^®: Trust is always within reach

In the Trustbadge, you not only display the average rating of your service reviews, but also the renowned Trusted Shops Trustmark (which comes with a 30-day Buyer Protection). This triple trust package is available to shoppers at every point in your store. This helps reassure users that your shop is trustworthy throughout the entire customer journey.

You can read about Solarplexius and their experience with the Trustmark in multiple markets across Europe:

Integration on your site

You can easily integrate and display Trusted Shops review widgets on your website. You'll find the widgets presented in this article and others in your eTrusted account. With just a few clicks, you can add them to your site.

You can find more widgets and integration support in the Help Centre.

Conclusion

Review widgets can be used effectively in your store and can help increase conversions. As a member of the Community of Trust, you’ll have a variety of options regarding the placement and design of customer reviews on your site. Experiment to find what works best for you – thanks to simple integration, you can easily change the options.

This article was originally published and adapted from our German blog: Bewertungswidgets für deinen Shop erstellen – so geht‘s