Agnieszka Ślęzak

Agnieszka graduated with a degree in Journalism and Social Communication from the University of Wrocław. She took her first professional steps in the editorial department of one of the largest financial portals in Poland, then became involved in SEO and content marketing in the B2C sector. Since 2020, she has been working at Trusted Shops as Content Manager Poland.

SEO has always remained at the centre of her interests throughout her professional path. She is keen to explore new developments in search engine optimisation, content marketing and e-commerce. Privately, Agnieszka loves travelling, cooking, and tennis and she is the happy pet parent of a dog named Enzo.

Agnieszka Ślęzak

Latest articles from Agnieszka Ślęzak

Trust in E-commerce: How to Build It and Increase Sales

Trust is an essential element of successful e-commerce businesses. What can online businesses do to communicate their trustworthiness effectively?

4min. read  |  24/07/24

How to Use the Olympic Games to Boost Sales in Your Online Shop

The Olympic Games are a good opportunity to increase sales. However, using the event in marketing requires some creativity. How do you do it?

3min. read  |  08/05/24

Rich Snippets: How to Stand Out in Google Search Results

Rich snippets can be a great way to help you climb Google search rankings. Learn about rich snippets and how to implement them with structured data.

6min. read  |  06/03/24

Personalisation in E‑commerce: Customising the Customer Journey

Personalisation throughout the customer journey to fit your consumers’ specific needs can impact the conversion rate of your online shop and brand loyalty.

4min. read  |  25/10/23

Micro Conversions: What They Are & How to Use Them to Boost Sales

Micro conversions can be provide incredible insights into user behaviour on your website. Learn what they are and how to use them for your online business.

4min. read  |  07/06/23

What is E-E-A-T and How Does It Affect Your Online Shop’s SEO?

The E-E-A-T principle plays an important role in the world of SEO. What are the E-E-A-T guidelines about and how do they affect your website's ranking?

4min. read  |  11/01/23

How to Write a Meta Title & Meta Description

Meta titles and meta descriptions are an important tool for driving traffic to your website, so don't leave it to chance. Keep reading to learn some best...

5min. read  |  29/03/22

The Perfect Form: How to Increase Conversions for Your Online Shop

E-commerce forms can lead to more conversions – if they’re done right. Learn what to keep in mind when creating forms for your online shop.

4min. read  |  15/03/22

What Is Rebranding and How to Use It for Your Online Shop?

What exactly is rebranding about, when should it be carried out, and what do you need to keep in mind when implementing it?

4min. read  |  23/12/21

Breadcrumbs: What Are They and How Can They Improve SEO?

Breadcrumbs help you create an intuitive structure so that navigating your site is easy for your site’s visitors, but they also boost your site's SEO, too!

4min. read  |  24/11/21

How to Update Content in Order to Boost Your SEO

A good content marketing strategy isn’t only about creating new content, but also about updating the content you’ve already published.

5min. read  |  06/10/21

What is UX and Why is It Important for Your Online Shop?

What is UX? How does it influence the success of your online shop? What are some of the factors that contribute to a positive UX of an online shop?

12min. read  |  03/08/21

Free Shipping: Should You Offer It in Your Online Shop?

We all know the customer perspective when it comes to free shipping, but what about the shop owners’ point of view? Is it right for your online shop?

4min. read  |  18/03/21
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