How E-commerce Businesses Can Make Useful ChatGPT Prompts
ChatGPT has become a very useful tool for e-commerce businesses. We'll walk you through the steps of making useful prompts to get the most out of the tool.
Recommendations from satisfied customers are one of the most effective forms of marketing and customer acquisition. According to a study from Bright Local, 92% of consumers read online reviews. Correspondingly, more and more people say that they trust online reviews just as much as they trust recommendations from friends.
The Internet makes it easier than ever for website operators to collect feedback from customers and thus improve their range and services. Consequently, it is equally easy for consumers to not only receive recommendations from friends, but also to read safe, verified reviews or recommendations from people all over the world.
People not only like to benefit from the experiences of others, they also like to share their own experiences about a purchase made or a good service they have enjoyed – whether it be for a photo shoot at a wedding, a trustworthy lawyer or a successful visit to the hairdressers.
What is the difference between recommendations and customer reviews?
Reviews and recommendations are two similar types of customer feedback and are both valuable forms of "social proof" which can help promote your shop or business website.
Whereas reviews in e-commerce are always coupled with an order or product purchase, recommendations are suitable for websites which do not offer the possibility to order something but which also want to benefit from the advantages of referral marketing:
- They help your potential customers or clients to assess whether you are a trustworthy partner or not.
- They give you the possibility to highlight certain functions or unique selling points of your service and thus to inform your customers why they should use your services and not those of the competition.
- They are, when used effectively, the ideal tool to increase conversions on your website and make the value promise on your website more legitimate.
In an online shop, consumers provide a review about an order made or a product purchased – the review is thus imperatively linked with an online transaction and is recognisable as a rating or as stars.
As websites for services are not normally connected with an online transaction, no stars or reviews can be provided. Instead, consumers can provide a recommendation and thus recommend the service to others in the same way as a personal recommendation.
Who are recommendations suitable for?
Recommendations are valuable for all types of websites which do not have an online shop:
For websites which offer online services or products
Firstly, recommendations are suitable for all websites which offer online services or products. This can, for example, be an SAAS product, or if your site is technically not an online shop but still offers shop functions.
For websites which represent service providers
Recommendations are particularly suitable for websites which are service providers, such as agencies. Then these services generally already show a type of customer feedback on their websites, often as customer references. Hence, the importance of customer references has already been recognised.
For websites of local shops
Finally, recommendations are suitable for local shops which also have a website. Whether you are a lawyer or doctor, own a bakery or beauty salon, are an estate agent or property consultant, all these companies must inspire trust even before personal contact is made – and this can often be done with the help of a website.
Recommendations are not just useful on your website. You can also share them via social media channels as well as e-mail newsletters, blog posts, e-books, print material, videos or advertisements.
How can my website receive recommendations?
shutterstock.com/Black Salmon
Trustbadge.com not only offers a review solution, with the Trustbadge recommendations from eTrusted, it now also offers a recommendation solution. This free and easy-to-use solution allows you to show authentic recommendations from your satisfied customers or clients and thus emphasise your trustworthiness.
This functions over three levels.
- Collect recommendations: Collect recommendations from customers, business partners or clients fully automatically using the Trustbadge. The advantage: It is really easy for your customers to provide a recommendation for you.
- Show recommendations: Display the recommendations on your website and your personal recommendations profile – and thus show your website visitors your trustworthiness. In your public recommendations profile from the eTrusted platform, all recommendations collected are stored. This is not only useful because your profile will be easily found by searches for your brand or Internet address, e.g. via Google, it is also attractively presented on every screen size even for mobile phones and tablets.
- Analyse valuable customer feedback: The feedback provided by your customers can also show you how you can achieve more satisfied customers by making small changes.
This is how professional referral marketing functions today to win new customers!
Want to learn more about Trusted Shops Product Reviews? Download the whitepaper:
