E-commerce whitepapers, infographics & checklists

The Digital Trust Report (2024)

We surveyed consumers and shop owners about their experience with trust in online shopping.

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Localise Your Website for International Markets

Getting started in a new market can be tricky. Here is a guideline for localising your website.

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Customer Reviews:
10 KPIs to Monitor

Collecting reviews is one thing, but monitoring them with the right data is another thing.

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Improve Your Ranking: SEO Tips for Online Shops

The ultimate overview of SEO for online shops: a whitepaper + checklist!

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How to Display Star Ratings Throughout Google

Let us guide you through the requirements of displaying stars throughout Google's platforms.

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How to Increase Conversions in Your Online Shop

Take a deep dive at every stage of the customer journey to boost conversions in your online shop.

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European Holidays Marketing Calendar 2024 & 25

Different markets, different holidays. Get an overview of the major European holidays with our marketing calendar!

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Boost Sales by Preparing for Christmas & the Winter Holidays

We've prepared a Christmas preparation guide (+ checklist!) for online shop owners.

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How to Reply to Customer Reviews

Replying to reviews, whether good or bad, is important for your online reputation.

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7 Tips for Increasing Sales by Building Trust

Your online shop is safe... but how do your shop's visitors know that?

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Black Friday checklist for online shops

Is your online shop prepared for the big sales season? Let us help you!

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E-commerce Market Analysis: Germany (2023)

What makes the German e-commerce market unique? Download our whitepaper for insights!

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5 Things You Didn't Know About Trusted Shops

What makes up Trusted Shops' trust solutions? Here are 5 advantages of working with Trusted Shops

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Use Your Marketplace Shop to Boost Sales for Your Website

Selling on marketplaces like Amazon and eBay can bring plenty of extra income. Learn how marketplaces can actually help boost sales on your website.

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Facebook Dynamic Ads

Advertising on Facebook is great, but if your shop has a large selection of products, you should definitely consider using Facebook Dynamic Ads!

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Optimising the Checkout Process

Stop losing potential customers during the checkout process. We've got 10 tips to reduce cart abandonment for you.

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Crisis Checklist

The economic crisis is affecting us all. Download our checklist to help guide you through these tough times and continue growing your online shop.

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Sell More with a Trustworthy Product Description

Building trust can be tough. Have you considered your product descriptions?

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Trusted Shops Product Overview

Trusted Shops is more than just reviews. Learn how our trust solutions can help your online shop sell more.

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The Ultimate Guide to Google Ads

We've prepared a step-by-step guide to getting started and making the most out of your Google Ads.

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The Perfect Product Images Checklist

Good product images can make or break a sale. Make sure you download our checklist to make sure you've got everything covered!

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Successfully Manage Trusted Shops Product Reviews

Learn about Trusted Shops Product Reviews and how they can really benefit your business.

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21 Tips for Selling on Instagram

Instagram is a great way to engage with your audience and build loyalty. Here are 21 tips for selling on Instagram!

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5 Ways to Generate More Product Reviews

Showing off reviews is great, but how do you collect reviews? Here are 5 tips for motivating your customers to write a review for your shop.

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The Google Business Profile Guide

Register your Google Business Profile (aka Google My Business) to make sure that your shop's listing in the search results is up to date and informative.

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The Perfect Google Ads Checklist

An effective Google Ad can drive lots of traffic to your online shop. Learn how to make the perfect Google ad with our checklist!

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Sharing Trusted Shops Reviews on Social Media

Sharing your best customer reviews on social media in a stylish way is easy with Trusted Shops!

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How to use Reviews with your Social Media Marketing

Reviews can be used in your social media channels to boost trustworthiness in your business. Learn about the best methods to do this right!

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7 Tips for Social Media Ads that Generate Sales

What separates great social media ads from ordinary ones? Check out our whitepaper!

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Google Shopping Part 2: Optimisation

Make the most out of Google Shopping and learn how to optimise your ads to boost your sales.

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7 Questions to Ask about Trustmarks

Do you know what a trustmark is? Learn what questions to ask in order to learn what makes a trustmark unique and powerful!

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The Trusted Shops Trustmark: The Quality Criteria

Want to learn how to get the Trusted Shops Trustmark in your online shop? Learn about our auditing process so you can start building more trust with your shop's visitors!

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How Product Descriptions Can Lead to More Sales

Here are 9 tips for improving sales by working on your product descriptions.

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Email Checklist

Are your emails doing what you want them to? Make sure your emails "check all the boxes" with our email checklist!

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Manage Your Online Reputation

Having a good online reputation is only valuable if it is consistent across the internet. Learn about what you can do to make sure your shop is seen fairly throughout the web!

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Benefit from User-generated Content

User-generated content is the modern version of word-of-mouth advertising (the most powerful form of advertising)! Learn how to use it to your shop's advantage!

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Time Management

Not enough hours in the day? Check out our free whitepaper to get more out of your worktime!

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Google Shopping: A Step-by-step Guide

Google Shopping can bring your company huge benefits! Getting started, however, is a bit more complicated than Google Ads. Let us help!

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Starting an Online Shop: A Beginner's Guide

Starting an online shop? Our checklist (based on the longer blog article) will help guide you through the most important steps of running a successful online shop.

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E-commerce Market Analysis: France

France represents 10% of European e-commerce revenues! Are you aware of the market's unique qualities? Learn more about doing business in France with our free market analysis!

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The Ultimate Instagram Guide for Online Shops

Instagram is a great tool for most businesses. We've created the ultimate guide for making the most out of business's Instagram account.

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E-commerce Market Analysis: Spain

The Spanish market is growing every day. Check out everything you need to know if you want to expand your business into Spain.

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Structured Data

"Marking up" your website's data is important to getting discovered in search engines. Get a great overview on the topic with our poster!

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Using Keywords to Improve SEO & SEA

Which tools and strategies can you use to improve your shop's SEO and SEA? Check out our whitepaper for some great tips!

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Conversion Rate Tips for Mobile Designs

As mobile shopping becomes more and more popular every year, it's imperative for your shop to be mobile-friendly. Get tips for optimising your mobile design in our free whitepaper!

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Why Your Online Shop Needs Product Reviews

We all know potential customers read product reviews for their purchase decisions. What other benefits can product reviews bring your online shop?

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Increase Your Social Media Click-through Rates

Drive traffic to your online shop with a good social media campaign. Learn about organic and paid posts!

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14 Common Mistakes in the Design of Your Online Shop

Which simple design mistakes are costing you customers? Check out our whitepaper and optimise your online shop!

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The New German Packaging Law

As of 1 January 2019, the new German Packaging Regulations have come into force. If you want to continue selling in Germany, make sure you know what has changed!

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The 5 Most Common Mistakes in Online Shops

Avoid these common mistakes for your online shop.

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The Ultimate Events Checklist

Whether it's your first industry event or your 30th, our events checklist will help you get organised. Check out our free checklist so you'll get the most out your next event!

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Elements of a Successful Landing Page

What goes into making the perfect landing page? We've created a checklist to help you boost conversions!

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Building Trust for Successful B2B Relationships

B2B sales isn't what it was just a few years ago. Read about how to build trust in order to create successful B2B relationships.

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The Perfect Product Video

It's no secret that video is taking over the internet. Does your online shop have product videos to give your shoppers an in-depth look at what you have to offer?

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The Perfect Product Page

What elements make up the perfect product page? Check out our whitepaper, which includes a detailed diagram that lays it all out for you.

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How to Use YouTube for Your Online Shop

From self-made videos to advertisements, get an overview of how businesses can use YouTube to grow.

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GDPR Checklist

The deadline has passed, but are you GDPR compliant? Check out our in-depth GDPR checklist!

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5 Growth Hacks for Online Shops

Check out a few easy-to-implement growth hacks for your online shop!

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FAQs for the GDPR

The GDPR deadline is coming. Is your business prepared? In this whitepaper, we've tackled some of the most frequently asked questions for the new GDPR regulations.

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