A/B test results on mobile devices
Thanks to the new inline Trustbadge variant, the average revenue per user increased significantly on mobile devices.
Greater trust at the crucial moment in the customer journey leads to measurably more completed orders.
In addition to the higher conversion rates, the average order value also increases.
The challenge
Uncertainty at the decisive moment
In online retail, a single moment is decisive: the click on the buy button. This moment is particularly sensitive when it comes to mobile shopping – limited space, quick decisions, high bounce rates.
After the insolvency, the central question was: How can OCEANSAPART regain lost trust at the crucial moment of purchase?
The goal was to measurably reduce uncertainty and to provide valid proof of the effect.
"What did we underestimate? The extent to which insolvency caused a loss of trust among customers. That’s why we at the SNOCKS Group work with Trusted Shops, the brand that allows online shops to demonstrate their trustworthiness."
Johannes Kliesch, Founder & CEO of SNOCKS
*Translated from the German domain.
The solution
The inline Trustbadge variant in the mobile shop
OCEANSAPART tested the inline Trustbadge variant from Trusted Shops. This allows the trust element to be flexibly placed in the shop at the point where it has the greatest impact.
In the A/B test, the Trustbadge was prominently integrated into the top navigation bar of the German domain's mobile site. Users can see everything they need without having to leave the shop:
- the Trustmark
- the star rating
- the overall score
- the number of reviews
The goal was to precisely measure the impact that this new, flexible placement of the trust signals had on the conversion rate (CR), average order value (AOV), and average revenue per user (ARPU).
The result
Measurable uplift on mobile
The A/B test delivered a clear result:
- +4.14% higher average revenue per user (ARPU)
- +3.20% higher conversion rate
- +0.91% higher average order value (AOV)
The ARPU increase of +4.14% is particularly relevant. ARPU combines conversions over time and the average order value and is therefore the key revenue metric in e-commerce.
Mobile accounts for the largest share of traffic for many shops, so even a few percentage points can have a very big impact on overall revenue. An ARPU uplift of this magnitude is considered significantly above average in A/B testing.
The lesson is clear: Visibly placed reviews reduce doubt and measurably increase the willingness to buy.
"Real reviews alleviate the fear of fake shops. With Trusted Shops, you connect with people on an emotional level. You take away their fear and give them the security they need to click the 'buy' button with peace of mind."
Johannes Kliesch, Founder & CEO of SNOCKS
The inline Trustbadge variant
More flexibility for your shop:
With the Trustbadge variations, you can place customer ratings and the Buyer Protection even more flexibly in your shop. For example, you can place it in the header of your website or directly within the content of the page. The Trustbadge integrates seamlessly into your design and is, of course, mobile-optimised.
The expanded view is also extremely practical. Clicking it opens an overlay directly in the shop. Customers can see up to 20 reviews and all important Buyer Protection information there without leaving the page. This strengthens trust and can positively influence conversion rates.
